Topic:AI
Answer:
Yes, significantly. Google Performance Max and Meta Advantage+ automate bidding and targeting. The marketer shifts: from micro-management to strategy, creative, anomaly analysis.
AI in Performance Marketing has fundamentally changed the profession in 2026. Google Performance Max (PMax) and Meta Advantage+ Shopping automate bidding, targeting, creatives — things specialists used to do by hand. The Performance Marketer role shifts: less bid micro-management (AI does that better), more strategic thinking, creative testing, anomaly analysis, feed management for e-commerce. Those who did not adapt — automation replaces them. Those who learned to integrate AI tools (ChatGPT for creatives, Jasper for landing pages, Midjourney for banners) — become 2× more productive and more valuable. At Mate academy we teach the current workflow with AI tools as a natural part. Google Ads certifications (Search, Display, Shopping, Apps) are still a welcome plus on the CV. A 2026 junior Performance Marketer: must understand both classic basics and modern AI tools (source: NoFluffJobs 2026).
What we teach

4+ months
Dig into data to uncover trends and hidden insights, and help businesses make smarter decisions.

4+ months
Hunts down software bugs before they cause trouble, ensuring every user enjoys a flawless and enjoyable experience.

4+ months
Writes powerful Python code to build apps and automate boring tasks, helping users do a lot more in less time.

5+ months
Builds the visible part of websites and apps, ensuring every click and scroll feels smooth and visually impressive.

4+ months
Creates rock-solid Java applications that deliver reliable, high-performance solutions across a variety of industries.

5+ months
Develops both the front and back end of web apps, creating a smooth and high-quality experience that users love.

3+ months
Create automated tests to quickly detect bugs and verify software quality.

3+ months
Analyzes the audience, launches advertising campaigns, and optimizes traffic to increase brand awareness and drive sales.
Our values
We've been featured in