New course
Performance Marketing Specialist сourse: from zero to hired
Perfect for newbies
90%
of our students start with no technical background
Course updated in 2025
100%
industry-relevant curriculum built to meet employer expectations
5.000+ employed Mate academy grads
rating based on Google reviews
Performance Marketing Specialist: Salary
10 250 PLN
+22%Increase in remuneration r/y. Source: NoFluffJobs (data from 2025)
Who is Performance Marketing Specialist?
Every time you see an ad for a website, store, or app — that’s the work of a Performance Marketing Specialist. They analyze data, run ad campaigns, and optimize budgets to attract the right audience. These experts combine analytics, creativity, and strategy to turn traffic into real users. Impressive, isn’t it?
Employment in focus
We share the same goal — get you hired. With 20% theory and 80% practical tasks, we make it happen.
Market experts as your mentors
Mentors help you learn new topics, review your tasks, point out mistakes, and do live Q&A sessions.
Platform that has it all
Learn through tutorials, interactive tasks, AI quizzes, and group projects — all in one place.
Your perks in every course
Job referrals
Get access to job openings from our partners before they hit the market.
English lessons
Gain skills to pass interviews and bond with your team.
Job search tips
Craft cover letters and resumes that land interviews.
AI skills module
Learn to talk to AI —and get better, more helpful answers.
Mock interviews
Practice for real-world interviews and build your confidence.
This might be your CV
Marta K.
Performance Marketing Specialist
Skills
- Conducting market and competitor research to define target audiences and identify growth opportunities
- Developing data-driven marketing strategies aligned with business goals and user acquisition funnels.
- Setting up, managing, and optimizing Google Ads campaigns
- Leveraging the Google Display Network (GDN) to run and optimize display campaigns for reach and remarketing
- Creating, testing, and optimizing Meta Ads to drive high-quality traffic and conversions
- Implementing structured A/B testing to evaluate creatives, audiences, placements, and bidding strategies
- Analyzing performance data in Google Analytics and other analytics tools to measure ROI and improve efficiency
- Preparing performance reports and insights to guide decision-making and refine ongoing marketing activities
Technologies
90%
of Mate grads entered the tech field for the first time
What's covered
Course roadmap
Performance marketing – podstawy
7 topics
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Topics
- Wprowadzenie do marketingu
- Marketing tradycyjny a marketing internetowy
- Reklamy w wyszukiwarce Google (Google Ads Search)
- Słowa kluczowe
- Twój pierwszy plan kampanii (media plan)
- Możliwości wzrostu
- Przegląd kursu
Generatywna SI – podstawy
6 topics
Learn how to use GenAI responsibly and effectively.
Topics
- Zasada działania generatywnej SI
- Ograniczenia generatywnej SI
- Prompting
- Jak odpowiedzialnie korzystać z SI
- Generatywna SI w pracy i nauce
- Jak nadążyć za SI
Strategia marketingowa i badania rynku
6 topics
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Wprowadzenie do strategii marketingowej
- Ocenianie wielkości rynku
- Analiza konkurencji
- Persona klienta
- Formułowanie celów, dobór narzędzi i kanałów marketingowych
- Budowanie i mierzenie wpływu działań marketingowych
Google Ads – reklama w wynikach wyszukiwania
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Konfiguracja Google Ads
- Struktura kampanii
- Cele kampanii
- Konwersje
- Rodzaje kampanii
- Tworzenie reklamy
- Dodatkowe ustawienia kampanii Google Ads
- Optymalizacja pod wyszukiwarkę Google
Google Display Network – sieć reklamowa Google
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Tworzenie kampanii
- Dobór grupy docelowej
- Tworzenie reklam
- Optymalizacja reklam w Google Display Network
Meta Ads – reklamy na Facebooku i Instagramie
7 topics
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Topics
- Meta Ads – wprowadzenie
- Konfiguracja Meta Ads
- Typy odbiorców w Meta Ads
- Cele kampanii
- Jak stworzyć kampanię Meta Ads
- Elementy kreatywne – formaty reklam
- Optymalizacja kampanii reklamowych
Analiza marketingu cyfrowego
8 topics
In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.
Topics
- Analiza marketingu cyfrowego – wprowadzenie
- Wskaźniki efektywności
- Analiza płatnych kampanii reklamowych
- Analiza internetowa
- Analiza mediów społecznościowych
- Analiza email marketingu
- Analiza relacji i zachowań klientów (CRM)
- Raportowanie i analiza
Zdobywanie pracy
8 topics
Ready to enter the tech market? Well... we'll get you ready — with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!
Topics
- Mapa zatrudnienia
- Przygotowanie CV
- Przygotowanie do rozmowy kwalifikacyjnej
- Przygotowanie listu motywacyjnego
- Google, LinkedIn
- Jak znaleźć i aplikować na oferty pracy
- Komunikacja podczas poszukiwania pracy
- Zatrudnienie – najczęściej zadawane pytania
54
Topics
3
Projects
From zero to hired
What’s your path to becoming a Performance Marketing Specialist?
Land your job in tech
Start your new job as a Performance Marketing Specialist.
Get in touch
Do I need a technical background? When can I start?
- We'll answer all your questions
- Help you choose the right course
- Get you in on our best deals
Skill level after the course
Mate graduates ace technical interviews
Who will guide you?
Coaches
Mentors
English Teachers
Education coordinators
Employment coordinators
Get in touch
Let's get in touch
- We'll answer all your questions
- Help you choose the right course
- Get you in on our best deals
Faq
Got questions? We’ve got answers
How will I study?
Learning is self-paced – you decide when and how many hours you want to dedicate to your studies. Our mentors will evaluate your work and answer your questions. You'll connect with classmates via chat and group video calls. Additionally, you'll receive lifetime access to the course, giving you the freedom to learn on your own terms.
Can I fit studying at Mate with other activities?
Yes, you can! Our courses are designed to let participants learn at their own pace, with continuous mentor support throughout the program.
Will I get a certificate upon completion?
Sure! After finishing our course, you'll get a certificate. More than 5000 of our graduates use it to show their skills on LinkedIn and other social media. But our main focus is helping you find a job, and we'll do everything we can to support you in that.
How do I choose a profession?
Do I need math or tech background to enroll?
No, you don’t need math or a technical background to enroll. In fact, 9 out of 10 Mate students come from non-technical backgrounds. Our job is to teach you the skills you need and help you land a job in tech.
How do I enroll?
To start learning at Mate academy, simply apply, and our representative will get in touch with you shortly to provide more details. You’ll gain access to the course as soon as the payment is completed.
Are there any age limits for this course?
Our courses are open to people of all ages. However, our job guarantee applies only to those who are of working age according to their country’s laws at the time of course completion.
How are you so sure that l'll find a job?
For over 10 years, we’ve been helping people kickstart their tech careers — and we’ve gotten pretty good at it.
Our courses are built around what companies actually want, with tons of hands-on practice to get you job-ready. And you’re never on your own — we’ll guide you every step of the way, from polishing your resume to nailing your interviews.
The best part? 80% of our grads land a tech job just a few months after finishing the course.
How does money-back guarantee work?
If you pay for and complete the course, actively search for a job with our support for 16 weeks, and still don’t receive any job offers, we’ll refund your money.
What jobs can I get after finishing the course?
Graduates of the Performance Marketing Specialist course are most often employed as Performance Marketing Manager, PPC Manager, User Acquisition Manager, Media Buyer, Targeting Manager.