Topic:Portfolio
Answer:
3 projects: Google Ads campaign for a chosen niche, Meta Ads campaign with A/B tests, full marketing strategy for an existing business (signature project).
During the Performance Marketing course at Mate academy you will build 3 portfolio projects plus a signature project. Specific projects: - Google Ads campaign for a chosen niche (e-commerce, SaaS, local business) — keyword research, ad copy, landing page recommendations, KPI projection - Meta Ads campaign with A/B tests — audience targeting, creative testing, performance analysis, optimization recommendations - Marketing strategy for a real, running business (Mate signature project) — full market analysis, competition, customer profile, channel plan, budget, KPIs, expected ROI. Plus a Looker Studio dashboard for automatic reporting. All projects documented in PDF/Notion/Google Slides — easy to show recruiters. This signature project often comes up in interviews — employers love seeing real business thinking, not just tutorial copies (source: Mate academy data 2026).
What we teach

4+ months
Dig into data to uncover trends and hidden insights, and help businesses make smarter decisions.

4+ months
Hunts down software bugs before they cause trouble, ensuring every user enjoys a flawless and enjoyable experience.

4+ months
Writes powerful Python code to build apps and automate boring tasks, helping users do a lot more in less time.

5+ months
Builds the visible part of websites and apps, ensuring every click and scroll feels smooth and visually impressive.

4+ months
Creates rock-solid Java applications that deliver reliable, high-performance solutions across a variety of industries.

5+ months
Develops both the front and back end of web apps, creating a smooth and high-quality experience that users love.

3+ months
Create automated tests to quickly detect bugs and verify software quality.

3+ months
Analyzes the audience, launches advertising campaigns, and optimizes traffic to increase brand awareness and drive sales.
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