Topic:Tools
Answer:
Create and optimize Google Ads campaigns (Search, Display, Shopping, PMax) and Meta Ads. Configure GA4 and GTM. Analyze data, build reports, run A/B tests on creatives.
Concrete skills you get after the Performance Marketing course at Mate academy: - Google Ads — all campaign types: Search (classic SEM), Display Network (banners), Shopping (e-commerce), Performance Max (multi-channel), YouTube - Meta Ads (FB+IG) — Traffic, Leads, Conversion, Catalog sales, Remarketing - Google Analytics 4 — event tracking, custom audiences, attribution analysis - Google Tag Manager — event firing, conversion tracking, pixel installation - Looker Studio (dashboards) — automatic reports for clients/management - Keyword research — Google Keyword Planner, Semrush, Ahrefs, Similarweb - A/B testing of creatives — structured testing of images, copy, audiences - AI tools — ChatGPT for copy, Midjourney for visuals, Jasper for landing pages. Plus the Employment module (source: Mate academy data 2026).
What we teach

4+ months
Dig into data to uncover trends and hidden insights, and help businesses make smarter decisions.

4+ months
Hunts down software bugs before they cause trouble, ensuring every user enjoys a flawless and enjoyable experience.

4+ months
Writes powerful Python code to build apps and automate boring tasks, helping users do a lot more in less time.

5+ months
Builds the visible part of websites and apps, ensuring every click and scroll feels smooth and visually impressive.

4+ months
Creates rock-solid Java applications that deliver reliable, high-performance solutions across a variety of industries.

5+ months
Develops both the front and back end of web apps, creating a smooth and high-quality experience that users love.

3+ months
Create automated tests to quickly detect bugs and verify software quality.

3+ months
Analyzes the audience, launches advertising campaigns, and optimizes traffic to increase brand awareness and drive sales.
Our values
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