This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages

Темы

• Marketing Introduction
• Offline Marketing vs. Online Marketing
• Google Ads Search
• Keywords
• Your First Media Plan
• Growth Opportunities
• Course Overview

Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.

Темы

• Introduction to Marketing Strategy
• Market Sizing
• Competitors Analysis
• Customer Portrait
• Formulating objectives, selecting marketing tools and channels
• Building and Measuring Marketing Success

The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.

Темы

• Google Ads Set Up
• Campaign Structure
• Campaign Objectives
• Conversions
• Campaign Types
• Creating an Ad
• Additional Settings of Google Ads Campaigns
• Google Search Optimization

In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.

Темы

• Campaign Creation
• Targeting
• Ads Creation
• Google Display Ads Optimization

In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.

Темы

• Meta Ads Overview
• Meta Ads Setup
• Meta Audience Types
• Campaign Objectives
• How to create Meta Ad Campaign
• Creatives. Ad formats
• Optimization of Advertising Campaigns

This module is designed to enhance your communication skills and overall soft skills. You’ll learn how to communicate effectively, feel confident during job interviews and public speaking, master techniques to manage stress, and much more. The best part? The module includes 28 practical tasks that will significantly boost your skills and help you see noticeable progress.

Темы

• Introduction to Communication & Stress Management
• Confidence Building and Stress Management
• Diction, Filler Words Reduction, and Body Language
• Public Speaking
• Job Interview
• Written Communication

In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).

Темы

• Introduction to SEO
• Working with Keywords
• On-Page Optimization
• Working with Content
• Link Building
• Competitor Analysis
• What's Next?

In this module, we will get acquainted with and learn how to use various Brand Awareness channels, including PR, SMM, Content Marketing, Influence Marketing, and Event Marketing. We will learn to search for and analyze media resources, create effective content plans, and select relevant tools that are suitable for your business. We will explore the possibilities of Outbound Lead Generation, learn to create and analyze the effectiveness of cold emails, examine communication strategies through LinkedIn, and understand where to appropriately use ABM (Account-Based Marketing). Additionally, we will learn to create and automate effective email campaigns, loyalty programs, and referral programs.

Темы

• Brand Awareness Channels
• Outbound Lead Generation
• Customer Activation
• Customer Loyalty and Referral Programs
• Portfolio Project

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Темы

• Week 0: Team Project. Intro
• Week 1: Jira Environment
• Week 2: Status Check
• Week 3: Estimates
• Week 4: How to Demo Your Work
• Final Week: Retrospective
• Team Project for Employment

In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.

Темы

• Reporting and Analysis
• CRM Analytics
• Email Marketing Analytics
• Social Media Analytics
• Web Analytics
• Paid Advertising Analytics
• Metrics of Effectiveness
• DM Analytics Overview

Ready to enter the tech market? Well... we'll get you ready — with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!

Темы

• Employment Roadmap
• Preparing Your Resume
• Interview Preparation
• Cover Letter Preparation
• Google, LinkedIn, DOU, Djinni
• How to Find and Apply for Vacancies
• Job Search Tips: Talking to Recruiters
• Work details FAQ