Perfect for newbies
90%
of our students do not have a technical background
Course updated in 2024
100%
up-to-date program designed to meet employers' expectations
4,300+ employed grads
4.8/5
rating based on Google reviews
Digital marketer: Salary
$1,900
+22%YoY salary growth. Source: DOU
Did you know?
Every time you see an online ad or receive a targeted email, you’re experiencing their work. Digital marketers create and manage campaigns, analyze performance metrics, optimize content for various channels, and engage with audiences. They also handle SEO and social media strategies. Impressive, right?
Employment in focus
We share the same goal — get you hired. With 20% theory and 80% practical tasks, we make it happen.
Market experts as your mentors
Mentors help you learn new topics, review your tasks, point out mistakes, and do live Q&A sessions.
Platform that has it all
Learn through tutorials, interactive tasks, AI quizzes, and group projects — all in one place.
Employment in focus
We share the same goal — get you hired. With 20% theory and 80% practical tasks, we make it happen.
Market experts as your mentors
Mentors help you learn new topics, review your tasks, point out mistakes, and do live Q&A sessions.
Platform that has it all
Learn through tutorials, interactive tasks, AI quizzes, and group projects — all in one place.
Bonuses that add to your learning
Partner jobs
Get access to new vacancies before they hit the market.
English lessons
Gain skills to pass interviews and bond with your team.
Job search tips
Learn to write strong cover letters and resumes.
Job tracker
Easily apply for jobs and keep track of your progress.
Mock interviews
Get ready for real interviews and build your confidence.
FORMAT COMPARISON
Which studying format suits you?
9-6 pm, Mon-Fri
Study at your own pace
Pay after you get a tech job
Get refunded if no tech job
Here's what your CV will look like
Marta K.
Digital marketer
Skills
- Conduct market research to understand target audiences
- Develop and manage Google Ads campaigns
- Utilize Google Display Network (GDN) and YouTube
Technologies
90%
of Mate grads were new to tech
What's covered
Course roadmap
Digital Marketing Basics
7 topics
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Topics
- Marketing Introduction
- Offline Marketing vs. Online Marketing
- Google Ads Search
- Keywords
- Your First Media Plan
- Growth Opportunities
- Course Overview
Marketing Strategy and Market Research
6 topics
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Introduction to Marketing Strategy
- Market Sizing
- Competitors Analysis
- Customer Portrait
- Formulating objectives, selecting marketing tools and channels
- Building and Measuring Marketing Success
Search Advertising in Google Ads
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Google Ads Set Up
- Campaign Structure
- Campaign Objectives
- Conversions
- Campaign Types
- Creating an Ad
- Additional Settings of Google Ads Campaigns
- Google Search Optimization
Google Display Network
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Campaign Creation
- Targeting
- Ads Creation
- Google Display Ads Optimization
Meta Ads (Facebook, Instagram)
7 topics
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Topics
- Meta Ads Overview
- Meta Ads Setup
- Meta Audience Types
- Campaign Objectives
- How to create Meta Ad Campaign
- Creatives. Ad formats
- Optimization of Advertising Campaigns
Search Engine Optimization
7 topics
In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).
Topics
- Introduction to SEO
- Working with Keywords
- On-Page Optimization
- Working with Content
- Link Building
- What's Next?
- Competitor Analysis
60
Topics
1
Project
From zero to being hired
How will Mate make you a Digital marketer?
Get you hired in tech
Reach your goal and become a Digital marketer.
Burning questions
Any more spots left? Are there discounts?
- Get answers to all your questions
- Find out which format suits you
- Learn about our exclusive deals
Skill level after the course
Mate graduates ace technical interviews
4,300+
employed grads
700+
companies hired from us
561
hires in 1st half of 2024
Who will guide you?
Coaches
Mentors
Teachers
Education coordinators
Employment coordinators
2000+
reviews on DOU
Mate academy is a great team of professionals from various IT fields and specialties. I recommend their courses to everyone who is ready and eager to learn a lot of new things, practice constantly, and believe that this will definitely bring results. Thanks to Mate academy's courses and support, I received my first offer in IT from a product-based IT company.
I took a course at Mate academy. I liked that everything was very well organized. The learning platform is just fantastic—videos, lots of practical tasks, useful chats, a job vacancy section, technical checks, and motivational competitions. There was excellent preparation for employment. And I especially liked the support from the team and the friendly atmosphere.
Definitely the best courses, after which you will find a job in IT 99.9% of the time. What's required from you is desire, persistence, and hard work, and everything else will be taught to you at MATE! I've tested it on myself).
Don't hesitate to go to Mate academy or not—if you are ready to change your life for the better, then you should definitely come here. All the people who work here will definitely help you in any situation. The training is conducted in an interesting format (80% practice), which requires dedicating enough time to it. But I can definitely say—it's worth it!!!
I would even say the only ones worth completing. I finished several others before them, they gave only 2% of the knowledge compared to everything I learned at Mate. Today I received my first IT offer, and it wouldn't have happened without Mate. If you're in doubt, just go through the free first level, and you'll understand the quality and convenience of information delivery yourself.
LET'S GET IN TOUCH
Need more info?
- Get answers to all your questions
- Find out which format suits you
- Learn about our exclusive deals
Faq
You often ask
How do full-time and flexible formats differ?
In the full-time schedule, you study online from 9 AM to 6 PM, Monday to Friday. You’ll attend webinars, do practical tasks, and get help from mentors. There are group video calls four times a week in the afternoon. This intense schedule is not good if you want to work at the same time.
The flexible schedule lets you learn at your own pace. You decide when and how many hours to study. Mentors are available to help you, and you can chat and join video calls with classmates. Plus, you get lifetime access to the course, so you can learn whenever you want.
Can I fit studying at Mate with other activities?
In the flexible format, you can balance your studies with work or school. You set your own pace and receive support from our mentors throughout the course.
In the full-time format, it’s hard to combine studies with work or school due to its intensity. You’ll need to fully commit, studying from 9 am to 6 pm, Monday to Friday.
Will I get a certificate upon completion?
After finishing our course, you'll get a certificate. More than 4,000 of our graduates use it to show their skills on LinkedIn and other social media. But our main focus is helping you find a job, and we'll do everything we can to support you in that.
How do I choose a profession?
Do I need math or tech background to enroll?
No, you don’t need a technical background to enroll. In fact, 9 out of 10 Mate students come from non-technical backgrounds. Our primary goal is to teach you the skills you need and help you secure a job in IT.
How do I enroll?
To enroll in the full-time course, start by filling out an application and taking a short logic test with 15 questions. If your English level is below Pre-intermediate, we'll ask you to make a short video about yourself. Once we check that your English is good enough for learning, you can move on with your enrollment and set up an interview with our manager.
For the flexible course, just send an application. Our manager will reach out to explain the course details and help you pick the best option. You’ll get access to the course right after you pay.
Are there any age limits for this course?
You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if you’re at least 15 years old.
The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.
How are you so sure that l'll find a job?
With over 9 years of experience helping students begin their IT careers, we’ve refined our approach to securing your first job.
Our courses are tailored to industry needs and focus on hands-on training. Plus, we provide personalized support, like resume reviews and interview prep. As a result, 80% of our graduates land jobs in their field within a few months of finishing the course.
How does money-back guarantee work?
For full-time graduates, you only start paying for your education after finding a tech job. The payment is 12% of your net salary for 36 months. If you don’t get a job, you pay nothing.
If you finish the flexible course, actively search for a job with our support for 16 weeks, and don't receive any offers, you can get a full refund.
What's the schedule on full-time?
The full-time schedule combines theory lessons, practice, and Q&A sessions:
9:00 AM - 10:00 AM — Algorithms 10:00 AM - 11:30 AM — Theory 11:30 AM - 12:30 PM — Break 12:30 PM - 2:00 PM — Practice 2:00 PM - 2:30 PM — Q&A session 2:30 PM - 5:00 PM — Practice 5:00 PM - 6:00 PM — Q&A session
What jobs can I get after finishing the course?
Graduates of the Digital Marketing program most often secure their first jobs in positions such as Digital Marketing Manager, PPC Manager, SEO Specialist, Social Media Manager, and Marketing Analyst.