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SMM Manager: Job-Oriented Online Course

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Hi! I’m Max, join our course to land your first job in tech.
Hi! I’m Max, join our course to land your first job in tech.

Perfect for newbies

90%

of our students start with no technical background

Course updated in 2025

100%

industry-relevant curriculum built to meet employer expectations

5,500+ employed Mate academy grads

5,500+ employed Mate academy grads

4.9/5

rating based on Google reviews

SMM manager: Salary

$1,200

+22%YoY salary growth. Source: DOU

2021

2022

2023

2024

2025

Who is SMM manager?

SMM managers are the ones who shape a brand's online presence!
SMM managers are the ones who shape a brand's online presence!

Who's behind the content on your Instagram, TikTok, or Facebook feed? That's right — an SMM manager. They create shareable posts, write engaging copy, choose visuals, post Stories, run ads, and manage brand accounts to encourage audience interaction. On this beginner-friendly course, you'll not only cover essential theory — you'll also learn to analyze audiences and build effective social media strategies.

What we offer

Everything You Need to Start Your SMM Career

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All in-demand SMM skills

With 80% hands-on learning and real cases, you'll confidently begin your journey as a social media manager.

All in-demand SMM skills

Mentors with real SMM experience

You'll learn from professionals who work with Instagram, TikTok, Facebook, and LinkedIn — helping you master SMM.

Mentors with real SMM experience

All-in-one learning platform

Everything in one place: video lessons, interactive content, Q&A sessions, and real projects to build your SMM expertise.

All-in-one learning platform

Your Advantages in the SMM Course

Job referrals

Job referrals

Early access to SMM job openings

English lessons

English lessons

Master top social media promotion tools

Job search tips

Job search tips

Learn to write resumes and cover letters for SMM roles

AI skills module

AI skills module

Use AI to create content and analyze performance

Mock interviews

Mock interviews

Practice real interview scenarios for SMM positions

*You can buy English lessons separately.

FORMAT COMPARISON

Which studying format suits you?

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Here's a side-by-side look to help you choose the format that suits you best.

Weekdays, 9 am - 6 pm

In your free time

EmploymentUnique
Mentor support
Course materials
Platform features
Enrollment
Pass the admission
Start right after you pay
Study pace
Duration
3 months
4 months
Cost of tuition
12% of salary for 3 years
Fixed price for each course
Terms
English
Included in the course
Buy separately

Weekdays, 9 am - 6 pm

EmploymentUnique
Mentor support
Course materials
Platform features
Enrollment
Pass the admission
Study pace
Duration
3 months
Cost of tuition
12% of salary for 3 years
Terms
English
Included in the course

In your free time

EmploymentUnique
Mentor support
Course materials
Platform features
Enrollment
Start right after you pay
Study pace
Duration
4 months
Cost of tuition
Fixed price for each course
Terms
English
Buy separately

This might be your CV

90%

of Mate grads entered the tech field for the first time

Student's photo

Marta K.

SMM manager

Skills

  • Competitor and trend analysis
  • Development of SMM strategy
  • Creation of content plan
  • Planning and launching paid campaigns (Meta Ads, Google, etc.)
  • Content creation for all relevant social media platforms (Instagram, TikTok, Facebook, LinkedIn)
  • Analysis of content effectiveness (engagement, reach, views, conversions)
  • Basic editing of Reels and other short videos
  • Collaboration with influencers (searching, communication, launching collaborations)
  • Working with UGC content and community
  • Competitor and trend analysis
  • Development of SMM strategy
  • Creation of content plan
  • Planning and launching paid campaigns (Meta Ads, Google, etc.)
  • Content creation for all relevant social media platforms (Instagram, TikTok, Facebook, LinkedIn)
  • Analysis of content effectiveness (engagement, reach, views, conversions)
  • Basic editing of Reels and other short videos
  • Collaboration with influencers (searching, communication, launching collaborations)
  • Working with UGC content and community

Technologies

  • Meta Ads
  • Facebook Audience Insights
  • Figma
  • CapCut
  • Canva
  • Photoshop
  • Google Analytics

90%

of Mate grads entered the tech field for the first time

Portfolio With Real SMM Projects

During the SMM course, you'll create several portfolio pieces: content calendars, visuals, ad mockups. These will showcase your skills during job interviews and help you stand out.

Illustration of student projects

What's covered

Course roadmap

  • Get Started

    4 topics

    Learn how studying at Mate academy is organized: how the platform works, how interaction with mentors is structured, what the program includes, and get tips on how to study effectively and manage your time.

    Try now

    Topics

    • How Education Process Works
    • How the Platform Works
    • How to Study Effectively
    • How Employment Process Works
  • Основи SMM

    4 topics

    Master the fundamentals of SMM to understand the key principles behind social media success. Learn how to create engaging content and set up effective strategies to grow your brand.

    Topics

    • Вступ до SMM
    • Хто Такий SMM-Спеціаліст?
    • Огляд Найпопулярніших Соціальних Мереж
    • Підсумок
  • GenAI Essentials

    6 topics

    Learn how to use GenAI responsibly and effectively.

    Topics

    • How GenAI Works
    • Limitations of GenAI
    • Prompting
    • Responsible Use
    • GenAI for Learning and Work
    • How to Keep Up With AI
  • Аналіз соцмереж і побудова екосистеми

    4 topics

    Understand who your competitors are and who your audience is. Build a powerful social media ecosystem for your brand using analytics to maximize effectiveness.

    Topics

    • Аналіз Конкурентів
    • Визначення та Сегментація Цільової Аудиторії
    • Екосистема Соціальних Мереж
    • Джерела Органічного Охоплення
  • Контент-Стратегія

    3 topics

    Learn how to plan and manage content that not only grabs attention but also drives business goals. Developing effective content strategies and implementing them successfully is key to achieving success.

    Topics

    • Побудова Контент-Стратегії
    • Текстовий Контент
    • Візуальний Контент
  • Реклама та Просування

    5 topics

    Learn the art of advertising that sells! Master all the promotion tools on social media to create campaigns that drive clicks and boost sales.

    Topics

    • Налаштування Meta Ads
    • Типи Аудиторій у Meta
    • Рекламні Кампанії в Meta
    • Креативи та Формати Оголошень
    • Оптимізація Рекламних Кампаній
  • Інфлюенсер-Маркетинг

    5 topics

    Learn how to build effective campaigns with key opinion leaders. Discover how to strategically select partners and leverage their audience to drive brand objectives.

    Topics

    • Запуск Кампанії, Ключові Метрики, Аналіз і Висновки
    • Комунікація, Підготовка Пропозицій та Брифінг
    • Платформи для Пошуку Інфлюенсерів та Формування Бюджету Кампанії
    • Формати Співпраці, Комунікація та Вихід на Інфлюенсерів
    • Інфлюенсер-Маркетинг як Частина SMM
  • Communication and Stress Management

    7 topics

    This module is designed to enhance your communication skills and overall soft skills. You’ll learn how to communicate effectively, feel confident during job interviews and public speaking, master techniques to manage stress, and much more. The best part? The module includes 28 practical tasks that will significantly boost your skills and help you see noticeable progress.

    Topics

    • Introduction to Communication & Stress Management
    • Confidence Building and Stress Management
    • Diction, Filler Words Reduction, and Body Language
    • Public Speaking
    • Job Interview
    • Written Communication
    • Social Media Communication Skills Development
  • SMM-Стратегія

    4 topics

    Start thinking strategically: learn how to develop a social media plan that delivers real results. Understand the key steps to build a strategy that works.

    Topics

    • SMM-Стратегія та Її Ключові Компоненти
    • Підходи до Бюджетування
    • Підходи до Створення SMM-Стратегії
    • Цілі SMM, KPI та Метрики
  • Побудова Портфоліо

    2 topics

    Портфоліо — це must-have для SMM-спеціаліста. У цьому модулі ти створиш кейси, які покажуть твої реальні навички, та те як ти мислиш і працюєш. А також зробимо аналіз вакансій, на які можна подаватися після завершення курсу.

    Topics

    • Портфоліо
    • Огляд Вакансій
  • Робота в Команді

    2 topics

    Master effective teamwork for executing successful SMM campaigns. Learn how to delegate tasks, manage resources, and collaborate effectively to achieve maximum results in content creation and promotion.

    Topics

    • Організація Командної Роботи
    • Ефективна Командна Співпраця в SMM
  • SMM в Mate: Модуль-Кейс

    2 topics

    Take a behind-the-scenes look! Discover how Mate academy leverages SMM for promotion through real case studies, showcasing successful strategies and results.

    Topics

    • Як Працює SMM в Mate?
    • Магія Соцмереж Mate (Instagram, LinkedIn, TikTok)
  • Employment

    9 topics

    Ready to enter the tech market? Well... we'll get you ready — with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!

    Topics

    • Employment Roadmap
    • Preparing Your Resume
    • Interview Preparation
    • Cover Letter Preparation
    • Google, LinkedIn, DOU, Djinni
    • How to Find and Apply for Vacancies
    • Job Search Tips: Talking to Recruiters
    • Work details FAQ
    • MilTech

57

Topics

3

Projects

What else is included?

  • Al quizzes
  • Q&A sessions
  • Task solutions
  • Tech checks
  • Personalised guidance
  • Career tips

From zero to hired

What’s your path to becoming a SMM manager?

1

Start with no tech experience

Master the skills you need to land the job, with our guidance.

2

Build your portfolio

Work on real-world projects and get mentor feedback along the way.

3

Ace your interviews

Polish your resume, practice interviews, and show up prepared.

4

Get career coaching

Our team will guide you through every step of the hiring process.

5

Land your job in tech

Start your new job as a SMM manager.

Here’s to kicking off your career in tech!

Get in touch

Do I need a technical background? When can I start?

  • We'll answer all your questions
  • Help you choose the right course
  • Get you in on our best deals
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Skill level after the course

Mate graduates ace technical interviews

System Design Interview | Діма Малєєв & Mate academy
Tech check: QA Engineer | Наталя Попелишко (Попелюха 👾) & Mate academy
Tech check: Junior UX/UI Designer | Вʼячеслав Дрофа (OTOY) & Mate academy
Tech check: Junior Frontend Developer | Infopulse & Mate academy
Tech check: Junior Frontend Developer | Intellias & Mate academy
Tech check: Junior UX/UI Designer | Universe & Mate academy
Tech check: Junior UI/UX Designer | Headway & Mate academy
Tech check: Java Junior Developer | MEGOGO & Mate academy
Tech check: Junior Java Developer | Sigma Software & Mate academy
Tech check: Junior Python Developer | N-iX & Mate academy
Tech check: Junior Python Developer | Brainstack_ & Mate academy
Tech check: Junior QA Engineer | Jooble & Mate academy
Tech check: Junior QA Engineer | Diia & Mate academy
Tech check: Junior Recruiter | Innovecs & Mate academy

Top companies hire Mate graduates

If you finish the course and job-hunt with us for 16 weeks without any offers, you can get your money back.

Find my course
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  • Luxoft
  • MacPaw
  • Microsoft
  • N-іX
  • Oracle
  • Preply
  • Ryanair Labs
  • Sigma Software
  • SoftServe
  • 3Shape
  • Uber
  • WIX
  • Luxoft
  • MacPaw
  • Microsoft
  • N-іX
  • Oracle
  • Preply
  • Ryanair Labs
  • Sigma Software
  • SoftServe
  • 3Shape
  • Uber
  • WIX
  • Luxoft
  • MacPaw
  • Microsoft
  • AJAX
  • Amazon
  • Appflame
  • BetterMe
  • Capgemini
  • Ciklum
  • Doc.ua
  • EPAM
  • Genesis
  • GlobalLogic
  • Google
  • Intellias
  • AJAX
  • Amazon
  • Appflame
  • BetterMe
  • Capgemini
  • Ciklum
  • Doc.ua
  • EPAM
  • Genesis
  • GlobalLogic
  • Google
  • Intellias
  • AJAX
  • Amazon
  • Appflame
  • AJAX
  • Amazon
  • Appflame
  • BetterMe
  • Capgemini
  • Ciklum
  • Doc.ua
  • EPAM
  • Genesis
  • GlobalLogic
  • Google
  • Intellias
  • Luxoft
  • MacPaw
  • Microsoft
  • N-іX
  • Oracle
  • Preply
  • Ryanair Labs
  • Sigma Software
  • SoftServe
  • 3Shape
  • Uber
  • WIX
  • AJAX
  • Amazon
  • Appflame
  • BetterMe
  • Capgemini
  • Ciklum
  • Doc.ua
  • EPAM
  • Genesis
  • GlobalLogic
  • Google
  • Intellias
  • Luxoft
  • MacPaw
  • Microsoft
  • N-іX
  • Oracle
  • Preply
  • Ryanair Labs
  • Sigma Software
  • SoftServe
  • 3Shape
  • Uber
  • WIX
  • AJAX
  • Amazon
  • Appflame

5,500+

employed Mate academy grads

500+

partner companies hired Mate students

3000

tech companies have our grads on their teams

5,500+

employed Mate academy grads

500+

partner companies hired Mate students

3000

tech companies have our grads on their teams

Who will guide you?

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If you ever feel like giving up — lean on us

Coaches

Career-ready skills training
Team member photo

Mentors

Provide clear, actionable feedback
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English Teachers

Perfect your English
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Education coordinators

Track your progress
Team member photo

Employment coordinators

Get you hired
Team member photo
You
  • Team member photo

    Coaches

    Career-ready skills training

  • Team member photo

    Mentors

    Provide clear, actionable feedback

  • Team member photo

    English Teachers

    Perfect your English

  • Team member photo

    Education coordinators

    Track your progress

  • Team member photo

    Employment coordinators

    Get you hired

Don’t just take our word for it

Mate academy is trusted and loved by thousands

Find my course

Mate academy is a great team of professionals from various IT fields and specialties. I recommend their courses to everyone who is ready and eager to learn a lot of new things, practice constantly, and believe that this will definitely bring results. Thanks to Mate academy's courses and support, I received my first offer in IT from a product-based IT company.

Kostya Gorlov

I took a course at Mate academy. I liked that everything was very well organized. The learning platform is just fantastic—videos, lots of practical tasks, useful chats, a job vacancy section, technical checks, and motivational competitions. There was excellent preparation for employment. And I especially liked the support from the team and the friendly atmosphere.

Anastasia Sukhanova

Definitely the best courses, after which you will find a job in IT 99.9% of the time. What's required from you is desire, persistence, and hard work, and everything else will be taught to you at MATE! I've tested it on myself).

Bogdan Yaremchuk

Don't hesitate to go to Mate academy or not—if you are ready to change your life for the better, then you should definitely come here. All the people who work here will definitely help you in any situation. The training is conducted in an interesting format (80% practice), which requires dedicating enough time to it. But I can definitely say—it's worth it!!!

Vlad Shulzhenko

I would even say the only ones worth completing. I finished several others before them, they gave only 2% of the knowledge compared to everything I learned at Mate. Today I received my first IT offer, and it wouldn't have happened without Mate. If you're in doubt, just go through the free first level, and you'll understand the quality and convenience of information delivery yourself.

Halyna Petrova

Get in touch

Let's get in touch

  • We'll answer all your questions
  • Help you choose the right course
  • Get you in on our best deals
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Faq

Got questions? We’ve got answers

  • What's the difference between full-time and flexible SMM course formats?

    Full-Time Format – For those who want to master SMM fast:

    Online learning from 9:00 AM to 6:00 PM (Mon–Fri)

    Regular webinars, Q&A calls, and practical tasks

    Constant mentor support and active group engagement

    Not suitable if you're working or studying at the same time

    Flexible Format – For those who want to learn SMM at their own pace:

    Study when it's convenient — mornings, evenings, or weekends

    Full access to mentors, group chat, and Q&A

    Lifetime access to the platform — return to materials anytime

    Easy to combine with work, freelancing, or university

    In both formats, you'll receive:

    Practice, real cases, and portfolio projects

    A certificate you can add to LinkedIn or show in interviews

    Job search support in IT or digital marketing

    Opportunities to find a job in Kyiv, Lviv, Odesa, or fully remote across Ukraine

  • Can I fit studying at Mate with other activities?

    In the flexible format, you can balance your studies with work or school. You set your own pace and receive support from our mentors throughout the course.

    In the full-time format, it’s hard to combine studies with work or school due to its intensity. You’ll need to fully commit, studying from 9 am to 6 pm, Monday to Friday.

  • Will I get a certificate after the SMM course?

    Yes! After successfully completing the online SMM course, you'll receive a certificate confirming your skills in social media, content creation, and analytics. You can add it to your resume, LinkedIn profile, or show it at interviews — just like hundreds of our past students already have.

  • What if I'm not sure SMM is right for me?

    That's totally normal! Just leave a request for a free consultation — our career advisor will tell you more about the SMM profession, the course, job prospects, and help you figure out if this path fits your goals.

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  • Do I need math or a tech degree to take the SMM course?

    No, you don't! The course is designed from scratch, so you'll gradually learn:

    How SMM strategy and platforms like Instagram, Facebook, TikTok work

    How to create content and run ads

    How to analyze campaign results

    Our students come from all backgrounds — many without tech education. 9 out of 10 start from zero and go on to launch a successful SMM career.

  • How do I enroll in the SMM course and are there age restrictions?

    Very simple — submit an application, then the next steps depend on the format:

    Full-time format

    Take a logic test

    Have a short interview with us

    Start the course online in just a few days

    You can apply from age 16 (with parental consent)

    Flexible format

    A manager will contact you after you apply

    You'll receive details about the course and pricing

    Start learning immediately after payment, at your own pace

    You can apply from age 15 (Job guarantee applies if you're legally able to work in your country by the end of the course)

  • Are there any age limits for this course?

    You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if you’re at least 15 years old.

    The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.

  • How can you guarantee I'll get a job after the SMM course?

    We've helped people get hired for over 11 years, and our job-oriented SMM course is built to prepare you from zero to real employment in digital or IT.

    Here's how it works:

    80% practical training: posting, advertising, analytics

    The program is regularly updated to meet SMM market demands

    Mentors give feedback on your real SMM tasks

    The career team helps with everything you need:

    Writing your SMM resume

    Updating your LinkedIn profile

    Preparing for interviews at companies

    And most importantly:

    80% of our graduates find jobs within just a few months of completing the course.

  • How does the money-back guarantee work for the SMM course?

    We believe in the quality of our course, which is why it's a safe investment.

    Full-time format

    Learn for free — no upfront payments

    Pay 12% of your salary only after you get hired as an SMM or related digital role

    If you don't find a job — you pay nothing

    Flexible format

    Finish the course and actively job hunt for 16 weeks with our career support

    Didn't get a single offer? — We'll refund the full course fee

  • What's the daily schedule for the full-time SMM course?

    This format is ideal for those who want full immersion and fast results.

    You'll study online Monday to Friday, 9:00 AM – 6:00 PM, moving closer to your new career every day.

    A typical day on the course:

    09:00–10:00 — Practical tasks

    10:00–11:30 — Mentor-led session

    11:30–12:30 — Lunch break

    12:30–14:00 — Real case studies

    14:00–14:30 — Q&A and feedback

    14:30–17:00 — Project or individual work

    17:00–18:00 — Topic recap and extra tips

    This pace is perfect if you want to switch to SMM and start working in the industry in just a few months.

  • Will I only be able to work as an SMM Manager after the course?

    Not at all. SMM opens many doors in digital. After the course, you'll be able to work as:

    SMM Manager

    Content Manager

    Targeting Specialist (PPC)

    Influencer Marketing Specialist

    Digital Team Assistant

    You'll choose the path that best suits your strengths and interests within the world of SMM.

  • What will I be able to do after completing SMM training?

    After completing the "SMM manager" course, you will understand how marketing works in social networks and learn how to create content plans, write posts, design profiles, work with visuals, launch targeted advertising, analyze statistics, search for ideas and adapt to trends. You will also improve your soft skills and be ready for real work tasks.

  • Why is it better to study on the SMM course with mentors, rather than on your own?

    You can master any profession on your own. However, SMM specialist is a training that will be much easier and more effective if you are accompanied on the way by a mentor. You will be shown live examples, provide feedback on your ideas and learn to think like a marketer in just one online SMM course.

  • How to master the profession of SMM manager from scratch?

    It is worth starting SMM training from scratch with structured courses. Our curriculum will help you learn the features of the main social networks, learn to analyze the audience and competitors, plan and manage content, and build strategies that lead to results. In our SMM course, training lasts from 3 (in a fixed schedule from 9:00 to 18:00 on weekdays) to 4 (with a flexible schedule) months. During this time, you will go through the modules step by step, create a portfolio and prepare a resume. The "SMM manager" course from Mate academy is an ideal start for the profession, which will allow you to work with famous brands.

  • What should be the computer for training on the SMM specialist course?

    To be able to comfortably complete the SMM online course, make sure that your computer meets the technical requirements. It must have a sufficiently powerful processor (preferably no lower than Intel i5 or AMD Ryzen 5), RAM from 8 GB and modern software. SMM online courses involve working with online tools, so be sure to check the stability of your Internet connection.

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Advantages of the SMM manager profession

SMM courses prepare specialists who create influence, promote and develop brands. And also — they provide many advantages for the specialists themselves. A laptop or even a smartphone is enough for work, so you can work from anywhere in the world. There is room for creativity: texts, visuals, trends, ideas for campaigns. The demand in the labor market is always high: businesses need people who know how to build communication in social networks — and the SMM course is about that. And most importantly, the result of the work is visible instantly: likes, coverage, comments, sales - all this is measured and depends on you.

Career prospects after the SMM manager course

After completing the SMM course, you will be able to build communication between the brand and people. And you will get a lot of options for development. After completing the SMM training, you will be able to manage brand pages, write texts, make content plans and create profiles. Then you can add targeting and analytics — after mastering advertising, you can influence reach and sales. With experience, you will take on different niches, test strategies and see what works. This is how you will learn to prescribe goals, funnels, scenarios for lead generation, brief designers and copywriters. And what is important, you will be able to choose your format: agency, in-house or develop as an expert.

Who is SMM online courses suitable for?

SMM manager is a course that will suit you perfectly if you love social networks and want to learn how to spend time in them professionally - to create content that is read and saved. If you already have experience in running a personal blog or a business page, but you want more systematization, a deeper understanding of strategy and professional tools, training will help you structure everything into a single working model. Also, SMM courses will be a great start for those who are looking for a creative, dynamic and at the same time profitable profession that allows you to work remotely and grow at your own pace.

How does the SMM course work?

Only 20% of Mate's SMM online course consists of theory, the rest is practice. We offer SMM courses for beginners and those working in related professions. During the training, you will learn basic skills, strengthen hard and soft skills, create your own portfolio, prepare to work in a team and be able to successfully pass an interview. Our SMM courses are available in online format with flexible schedule. Choose the pace that best fits into your daily life and plans. We have designed our SMM course so that you can connect with a community of fellow students, discuss achievements and motivate each other.

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