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Perfect for newbies
90%
of our students start with no technical background
Course updated in 2025
100%
industry-relevant curriculum built to meet employer expectations
5,500+ employed Mate academy grads
rating based on Google reviews
$1,200
+22%YoY salary growth. Source: DOU
Who's behind the content on your Instagram, TikTok, or Facebook feed? That's right — an SMM manager. They create shareable posts, write engaging copy, choose visuals, post Stories, run ads, and manage brand accounts to encourage audience interaction. On this beginner-friendly course, you'll not only cover essential theory — you'll also learn to analyze audiences and build effective social media strategies.
*You can buy English lessons separately.
FORMAT COMPARISON
Weekdays, 9 am - 6 pm
In your free time

SMM manager







90%
of Mate grads entered the tech field for the first time
During the SMM course, you'll create several portfolio pieces: content calendars, visuals, ad mockups. These will showcase your skills during job interviews and help you stand out.

What's covered
Get Started
4 topics
Learn how studying at Mate academy is organized: how the platform works, how interaction with mentors is structured, what the program includes, and get tips on how to study effectively and manage your time.
Topics
Основи SMM
4 topics
Master the fundamentals of SMM to understand the key principles behind social media success. Learn how to create engaging content and set up effective strategies to grow your brand.
Topics
GenAI Essentials
6 topics
Learn how to use GenAI responsibly and effectively.
Topics
Аналіз соцмереж і побудова екосистеми
4 topics
Understand who your competitors are and who your audience is. Build a powerful social media ecosystem for your brand using analytics to maximize effectiveness.
Topics
Контент-Стратегія
3 topics
Learn how to plan and manage content that not only grabs attention but also drives business goals. Developing effective content strategies and implementing them successfully is key to achieving success.
Topics
Реклама та Просування
5 topics
Learn the art of advertising that sells! Master all the promotion tools on social media to create campaigns that drive clicks and boost sales.
Topics
Інфлюенсер-Маркетинг
5 topics
Learn how to build effective campaigns with key opinion leaders. Discover how to strategically select partners and leverage their audience to drive brand objectives.
Topics
Communication and Stress Management
7 topics
This module is designed to enhance your communication skills and overall soft skills. You’ll learn how to communicate effectively, feel confident during job interviews and public speaking, master techniques to manage stress, and much more. The best part? The module includes 28 practical tasks that will significantly boost your skills and help you see noticeable progress.
Topics
SMM-Стратегія
4 topics
Start thinking strategically: learn how to develop a social media plan that delivers real results. Understand the key steps to build a strategy that works.
Topics
Побудова Портфоліо
2 topics
Портфоліо — це must-have для SMM-спеціаліста. У цьому модулі ти створиш кейси, які покажуть твої реальні навички, та те як ти мислиш і працюєш. А також зробимо аналіз вакансій, на які можна подаватися після завершення курсу.
Topics
Робота в Команді
2 topics
Master effective teamwork for executing successful SMM campaigns. Learn how to delegate tasks, manage resources, and collaborate effectively to achieve maximum results in content creation and promotion.
Topics
SMM в Mate: Модуль-Кейс
2 topics
Take a behind-the-scenes look! Discover how Mate academy leverages SMM for promotion through real case studies, showcasing successful strategies and results.
Topics
Employment
9 topics
Ready to enter the tech market? Well... we'll get you ready — with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!
Topics
57
Topics
3
Projects
From zero to hired
Get in touch
Skill level after the course
Coaches

Mentors

English Teachers

Education coordinators

Employment coordinators

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Faq
Full-Time Format – For those who want to master SMM fast:
Online learning from 9:00 AM to 6:00 PM (Mon–Fri)
Regular webinars, Q&A calls, and practical tasks
Constant mentor support and active group engagement
Not suitable if you're working or studying at the same time
Flexible Format – For those who want to learn SMM at their own pace:
Study when it's convenient — mornings, evenings, or weekends
Full access to mentors, group chat, and Q&A
Lifetime access to the platform — return to materials anytime
Easy to combine with work, freelancing, or university
In both formats, you'll receive:
Practice, real cases, and portfolio projects
A certificate you can add to LinkedIn or show in interviews
Job search support in IT or digital marketing
Opportunities to find a job in Kyiv, Lviv, Odesa, or fully remote across Ukraine
In the flexible format, you can balance your studies with work or school. You set your own pace and receive support from our mentors throughout the course.
In the full-time format, it’s hard to combine studies with work or school due to its intensity. You’ll need to fully commit, studying from 9 am to 6 pm, Monday to Friday.
Yes! After successfully completing the online SMM course, you'll receive a certificate confirming your skills in social media, content creation, and analytics. You can add it to your resume, LinkedIn profile, or show it at interviews — just like hundreds of our past students already have.
No, you don't! The course is designed from scratch, so you'll gradually learn:
How SMM strategy and platforms like Instagram, Facebook, TikTok work
How to create content and run ads
How to analyze campaign results
Our students come from all backgrounds — many without tech education. 9 out of 10 start from zero and go on to launch a successful SMM career.
Very simple — submit an application, then the next steps depend on the format:
Full-time format
Take a logic test
Have a short interview with us
Start the course online in just a few days
You can apply from age 16 (with parental consent)
Flexible format
A manager will contact you after you apply
You'll receive details about the course and pricing
Start learning immediately after payment, at your own pace
You can apply from age 15 (Job guarantee applies if you're legally able to work in your country by the end of the course)
You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if you’re at least 15 years old.
The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.
We've helped people get hired for over 11 years, and our job-oriented SMM course is built to prepare you from zero to real employment in digital or IT.
Here's how it works:
80% practical training: posting, advertising, analytics
The program is regularly updated to meet SMM market demands
Mentors give feedback on your real SMM tasks
The career team helps with everything you need:
Writing your SMM resume
Updating your LinkedIn profile
Preparing for interviews at companies
And most importantly:
80% of our graduates find jobs within just a few months of completing the course.
We believe in the quality of our course, which is why it's a safe investment.
Full-time format
Learn for free — no upfront payments
Pay 12% of your salary only after you get hired as an SMM or related digital role
If you don't find a job — you pay nothing
Flexible format
Finish the course and actively job hunt for 16 weeks with our career support
Didn't get a single offer? — We'll refund the full course fee
This format is ideal for those who want full immersion and fast results.
You'll study online Monday to Friday, 9:00 AM – 6:00 PM, moving closer to your new career every day.
A typical day on the course:
09:00–10:00 — Practical tasks
10:00–11:30 — Mentor-led session
11:30–12:30 — Lunch break
12:30–14:00 — Real case studies
14:00–14:30 — Q&A and feedback
14:30–17:00 — Project or individual work
17:00–18:00 — Topic recap and extra tips
This pace is perfect if you want to switch to SMM and start working in the industry in just a few months.
Not at all. SMM opens many doors in digital. After the course, you'll be able to work as:
SMM Manager
Content Manager
Targeting Specialist (PPC)
Influencer Marketing Specialist
Digital Team Assistant
You'll choose the path that best suits your strengths and interests within the world of SMM.
After completing the "SMM manager" course, you will understand how marketing works in social networks and learn how to create content plans, write posts, design profiles, work with visuals, launch targeted advertising, analyze statistics, search for ideas and adapt to trends. You will also improve your soft skills and be ready for real work tasks.
You can master any profession on your own. However, SMM specialist is a training that will be much easier and more effective if you are accompanied on the way by a mentor. You will be shown live examples, provide feedback on your ideas and learn to think like a marketer in just one online SMM course.
It is worth starting SMM training from scratch with structured courses. Our curriculum will help you learn the features of the main social networks, learn to analyze the audience and competitors, plan and manage content, and build strategies that lead to results. In our SMM course, training lasts from 3 (in a fixed schedule from 9:00 to 18:00 on weekdays) to 4 (with a flexible schedule) months. During this time, you will go through the modules step by step, create a portfolio and prepare a resume. The "SMM manager" course from Mate academy is an ideal start for the profession, which will allow you to work with famous brands.
To be able to comfortably complete the SMM online course, make sure that your computer meets the technical requirements. It must have a sufficiently powerful processor (preferably no lower than Intel i5 or AMD Ryzen 5), RAM from 8 GB and modern software. SMM online courses involve working with online tools, so be sure to check the stability of your Internet connection.

SMM courses prepare specialists who create influence, promote and develop brands. And also — they provide many advantages for the specialists themselves. A laptop or even a smartphone is enough for work, so you can work from anywhere in the world. There is room for creativity: texts, visuals, trends, ideas for campaigns. The demand in the labor market is always high: businesses need people who know how to build communication in social networks — and the SMM course is about that. And most importantly, the result of the work is visible instantly: likes, coverage, comments, sales - all this is measured and depends on you.
After completing the SMM course, you will be able to build communication between the brand and people. And you will get a lot of options for development. After completing the SMM training, you will be able to manage brand pages, write texts, make content plans and create profiles. Then you can add targeting and analytics — after mastering advertising, you can influence reach and sales. With experience, you will take on different niches, test strategies and see what works. This is how you will learn to prescribe goals, funnels, scenarios for lead generation, brief designers and copywriters. And what is important, you will be able to choose your format: agency, in-house or develop as an expert.
SMM manager is a course that will suit you perfectly if you love social networks and want to learn how to spend time in them professionally - to create content that is read and saved. If you already have experience in running a personal blog or a business page, but you want more systematization, a deeper understanding of strategy and professional tools, training will help you structure everything into a single working model. Also, SMM courses will be a great start for those who are looking for a creative, dynamic and at the same time profitable profession that allows you to work remotely and grow at your own pace.
Only 20% of Mate's SMM online course consists of theory, the rest is practice. We offer SMM courses for beginners and those working in related professions. During the training, you will learn basic skills, strengthen hard and soft skills, create your own portfolio, prepare to work in a team and be able to successfully pass an interview. Our SMM courses are available in online format with flexible schedule. Choose the pace that best fits into your daily life and plans. We have designed our SMM course so that you can connect with a community of fellow students, discuss achievements and motivate each other.