Digital marketer Course: From Zero to Hired

Digital marketer Course From Zero to Hired

Cover Image
Hi! I’m Max, join our course to land your first job in tech.
Hi! I’m Max, join our course to land your first job in tech.

Perfect for newbies

90%

of our students start with no technical background

Course updated in 2025

100%

industry-relevant curriculum built to meet employer expectations

4,500+ employed grads

4,500+ employed grads

4.9/5

rating based on Google reviews

Digital marketer : Salary

$1,900

+22%YoY salary growth. Source: DOU

2020

2021

2022

2023

2024

Did you know?

Digital marketer s are in high demand!
Digital marketer s are in high demand!

Every time you see an online ad or receive a targeted email, you’re experiencing their work. Digital marketers create and manage campaigns, analyze performance metrics, optimize content for various channels, and engage with audiences. They also handle SEO and social media strategies. Impressive, right?

What we offer

Everything you need to land your dream job

Enroll now

Employment in focus

We share the same goal β€” get you hired. With 20% theory and 80% practical tasks, we make it happen.

Employment in focus

Market experts as your mentors

Mentors help you learn new topics, review your tasks, point out mistakes, and do live Q&A sessions.

Market experts as your mentors

Platform that has it all

Learn through tutorials, interactive tasks, AI quizzes, and group projects β€” all in one place.

Platform that has it all

Your perks in every course

Job Referrals

Job Referrals

Get access to job openings from our partners before they hit the market.

English lessons

English lessons

Gain skills to pass interviews and bond with your team.

Job search tips

Job search tips

Craft cover letters and resumes that land interviews.

Job tracker

Job tracker

Easily apply for jobs and track every step of your job hunt.

Mock interviews

Mock interviews

Practice for real-world interviews and build your confidence.

*You can buy English lessons separately.

FORMAT COMPARISON

Which studying format suits you?

Male with star eyes emoji
Here's a side-by-side look to help you choose the format that suits you best.

Weekdays, 9 am - 6 pm

In your free time

EmploymentUnique
Mentor support
Course materials
Platform features
Enrollment
Pass the admission
Start right after you pay
Study pace

9-6 pm, Mon-Fri

Study online from 9 am to 6 pm, Monday to Friday. You’ll attend webinars and do practical tasks. Mentors will help by answering your questions and giving feedback. There are group video calls 4 times a week in the afternoon. Because it's intense, you can’t do the full-time course and work at the same time.

Study at your own pace

Study at your own pace with the support of our mentors. You choose when and how much to study. Mentors will give feedback and answer your questions. You’ll also chat with classmates and join group video calls. Plus, you get lifelong access to the course.
Duration
3 months
4 months
Cost of tuition
12% of salary for 3 years
Fixed price for each course
Terms

Pay after you get a tech job

Full-time graduates start paying for their education only after getting a job in tech. You’ll pay 12% of your salary for 36 months. If you don’t find a job, you don’t owe us anything.

Get refunded if no tech job

If you finish the course and look for a job with us for 16 weeks without any offers, you can get your money back.
English
Free
Buy separately
We are not currently recruiting new groups for the full-day course.

Weekdays, 9 am - 6 pm

EmploymentUnique
Mentor support
Course materials
Platform features
Enrollment
Pass the admission

Study pace

Study online from 9 am to 6 pm, Monday to Friday. You’ll attend webinars and do practical tasks. Mentors will help by answering your questions and giving feedback. There are group video calls 4 times a week in the afternoon. Because it's intense, you can’t do the full-time course and work at the same time.
9-6 pm, Mon-Fri
Duration
3 months
Cost of tuition
12% of salary for 3 years

Terms

Full-time graduates start paying for their education only after getting a job in tech. You’ll pay 12% of your salary for 36 months. If you don’t find a job, you don’t owe us anything.
Pay after you get a tech job
English
Free
We are not currently recruiting new groups for the full-day course.

In your free time

EmploymentUnique
Mentor support
Course materials
Platform features
Enrollment
Start right after you pay

Study pace

Study at your own pace with the support of our mentors. You choose when and how much to study. Mentors will give feedback and answer your questions. You’ll also chat with classmates and join group video calls. Plus, you get lifelong access to the course.
Study at your own pace
Duration
4 months
Cost of tuition
Fixed price for each course

Terms

If you finish the course and look for a job with us for 16 weeks without any offers, you can get your money back.
Get refunded if no tech job
English
Buy separately

This might be your CV

90%

of Mate grads entered the tech field for the first time

Student's photo

Marta K.

Digital marketer

Skills
  • Conduct market research to understand target audiences
  • Develop and manage Google Ads campaigns
  • Utilize Google Display Network (GDN) and YouTube
  • Create and optimize Meta Ads for social media marketing
  • Implement SEO strategies and perform audits
  • Execute integrated marketing strategies
  • Analyze marketing performance using Google Analytics
  • Knowledgeable with email campaigns and loyalty programs
  • Conduct market research to understand target audiences
  • Develop and manage Google Ads campaigns
  • Utilize Google Display Network (GDN) and YouTube
  • Create and optimize Meta Ads for social media marketing
  • Implement SEO strategies and perform audits
  • Execute integrated marketing strategies
  • Analyze marketing performance using Google Analytics
  • Knowledgeable with email campaigns and loyalty programs
Technologies
  • Google Ads
  • Google Display Network
  • Meta Ads
  • Google Analytics

90%

of Mate grads entered the tech field for the first time

What's covered

Course roadmap

  • Digital Marketing Basics

    7 topics

    This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages

    Try now

    Topics

    • Marketing Introduction
    • Offline Marketing vs. Online Marketing
    • Google Ads Search
    • Keywords
    • Your First Media Plan
    • Growth Opportunities
    • Course Overview
  • Marketing Strategy and Market Research

    6 topics

    Let's start with the basics β€” a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step β€” market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.

    Topics

    • Introduction to Marketing Strategy
    • Market Sizing
    • Competitors Analysis
    • Customer Portrait
    • Formulating objectives, selecting marketing tools and channels
    • Building and Measuring Marketing Success
  • Search Advertising in Google Ads

    8 topics

    The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.

    Topics

    • Google Ads Set Up
    • Campaign Structure
    • Campaign Objectives
    • Conversions
    • Campaign Types
    • Creating an Ad
    • Additional Settings of Google Ads Campaigns
    • Google Search Optimization
  • Google Display Network

    4 topics

    In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.

    Topics

    • Campaign Creation
    • Targeting
    • Ads Creation
    • Google Display Ads Optimization
  • Meta Ads (Facebook, Instagram)

    7 topics

    In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.

    Topics

    • Meta Ads Overview
    • Meta Ads Setup
    • Meta Audience Types
    • Campaign Objectives
    • How to create Meta Ad Campaign
    • Creatives. Ad formats
    • Optimization of Advertising Campaigns
  • Communication and Stress Management

    6 topics

    This module is designed to enhance your communication skills and overall soft skills. You’ll learn how to communicate effectively, feel confident during job interviews and public speaking, master techniques to manage stress, and much more. The best part? The module includes 28 practical tasks that will significantly boost your skills and help you see noticeable progress.

    Topics

    • Introduction to Communication & Stress Management
    • Confidence Building and Stress Management
    • Diction, Filler Words Reduction, and Body Language
    • Public Speaking
    • Job Interview
    • Written Communication
  • Search Engine Optimization

    7 topics

    In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).

    Topics

    • Introduction to SEO
    • Working with Keywords
    • On-Page Optimization
    • Working with Content
    • Link Building
    • Competitor Analysis
    • What's Next?
  • Brand Growth and Customer Loyalty

    5 topics

    In this module, we will get acquainted with and learn how to use various Brand Awareness channels, including PR, SMM, Content Marketing, Influence Marketing, and Event Marketing. We will learn to search for and analyze media resources, create effective content plans, and select relevant tools that are suitable for your business. We will explore the possibilities of Outbound Lead Generation, learn to create and analyze the effectiveness of cold emails, examine communication strategies through LinkedIn, and understand where to appropriately use ABM (Account-Based Marketing). Additionally, we will learn to create and automate effective email campaigns, loyalty programs, and referral programs.

    Topics

    • Brand Awareness Channels
    • Outbound Lead Generation
    • Customer Activation
    • Customer Loyalty and Referral Programs
    • Portfolio Project
  • Team Project

    7 topics

    In 4 weeks, you will create a product from scratch in teams with colleagues from other areas, following Scrum methodology, and present the results to your mates. In the end, you will have another project to add to your resume and gain invaluable real-world experience

    Topics

    • Week 0: Team Project. Intro
    • Week 1: Jira Environment
    • Week 2: Status Check
    • Week 3: Estimates
    • Week 4: How to Demo Your Work
    • Final Week: Retrospective
    • Team Project for Employment
  • Digital Marketing Analytics

    8 topics

    In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.

    Topics

    • Reporting and Analysis
    • CRM Analytics
    • Email Marketing Analytics
    • Social Media Analytics
    • Web Analytics
    • Paid Advertising Analytics
    • Metrics of Effectiveness
    • DM Analytics Overview
  • Employment

    8 topics

    Ready to enter the tech market? Well... we'll get you ready β€” with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!

    Topics

    • Employment Roadmap
    • Preparing Your Resume
    • Interview Preparation
    • Cover Letter Preparation
    • Google, LinkedIn, DOU, Djinni
    • How to Find and Apply for Vacancies
    • Job Search Tips: Talking to Recruiters
    • Work details FAQ

73

Topics

1

Project

What else is included?

  • Al quizzes
  • Q&A sessions
  • Task solutions
  • Tech checks
  • Personalised guidance
  • Career tips

From zero to hired

What’s your path to becoming a Digital marketer ?

1

Start with no tech experience

Master the skills you need to land the job, with our guidance.

2

Build your portfolio

Work on real-world projects and get mentor feedback along the way.

3

Ace your interviews

Polish your resume, practice interviews, and show up prepared.

4

Get career coaching

Our team will guide you through every step of the hiring process.

5

Land your job in tech

Start your new job as a Digital marketer .

Here’s to kicking off your career in tech!

Book a call

Do I need a technical background? When can I start?

  • We'll answer all your questions
  • Help you choose the right course
  • Provide exclusive offers
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Skill level after the course

Mate graduates ace technical interviews

Tech Check: Junior UX/UI Designer | ВʼячСслав Π”Ρ€ΠΎΡ„Π° (OTOY) & Mate academy
Tech check: Junior Frontend Developer | Infopulse & Mate academy
Tech check: Junior Frontend Developer | Intellias & Mate academy
Tech check: Junior UX/UI Designer | Universe & Mate academy
Tech check: Junior UI/UX Designer | Headway & Mate academy
Tech check: Java Junior Developer | MEGOGO & Mate academy
Tech check: Junior Java Developer | Sigma Software & Mate academy
Tech check: Junior Python Developer | N-iX & Mate academy
Tech check: Junior Python Developer | Brainstack_ & Mate academy
Tech check: Junior QA Engineer | Jooble & Mate academy
Tech check: Junior QA Engineer | Diia & Mate academy
Tech check: Junior Recruiter | Innovecs & Mate academy

Top companies hire our graduates

If you finish the course and job-hunt with us for 16 weeks without any offers, you can get your money back.

Get a consultation
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  • PDFfiller
  • SoftServe
  • Levi9
  • 3shape
  • Global Logic
  • Luxoft
  • Epam
  • Eleks
  • Appflame
  • Ciklum
  • Doc
  • Nix Solutions
  • PDFfiller
  • SoftServe
  • Levi9
  • 3shape
  • Global Logic
  • Luxoft
  • Epam
  • Eleks
  • Appflame
  • Ciklum
  • Doc
  • Nix Solutions
  • PDFfiller
  • SoftServe
  • Levi9
  • Google
  • Microsoft
  • Amazon
  • Genesis
  • Wix.com
  • Preply
  • N-iX
  • SIGMA SOFTWARE
  • Svitla Systems
  • Star
  • DataArt
  • Intellias
  • Google
  • Microsoft
  • Amazon
  • Genesis
  • Wix.com
  • Preply
  • N-iX
  • SIGMA SOFTWARE
  • Svitla Systems
  • Star
  • DataArt
  • Intellias
  • Google
  • Microsoft
  • Amazon
  • Google
  • Microsoft
  • Amazon
  • Genesis
  • Wix.com
  • Preply
  • N-iX
  • SIGMA SOFTWARE
  • Svitla Systems
  • Star
  • DataArt
  • Intellias
  • PDFfiller
  • SoftServe
  • Levi9
  • 3shape
  • Global Logic
  • Luxoft
  • Epam
  • Eleks
  • Appflame
  • Ciklum
  • Doc
  • Nix Solutions
  • Google
  • Microsoft
  • Amazon
  • Genesis
  • Wix.com
  • Preply
  • N-iX
  • SIGMA SOFTWARE
  • Svitla Systems
  • Star
  • DataArt
  • Intellias
  • PDFfiller
  • SoftServe
  • Levi9
  • 3shape
  • Global Logic
  • Luxoft
  • Epam
  • Eleks
  • Appflame
  • Ciklum
  • Doc
  • Nix Solutions
  • Google
  • Microsoft
  • Amazon

4,500+

employed grads

700+

companies hired our graduates

1122

mates hired in 2024

4,500+

employed grads

700+

companies hired our graduates

1122

mates hired in 2024

Who will guide you?

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If you ever feel like giving up β€” lean on us

Coaches

Career-ready skills training
Team member photo

Mentors

Provide clear, actionable feedback
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English Teachers

Perfect your English
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Education coordinators

Track your progress
Team member photo

Employment coordinators

Get you hired
Team member photo
You
  • Team member photo

    Coaches

    Career-ready skills training

  • Team member photo

    Mentors

    Provide clear, actionable feedback

  • Team member photo

    English Teachers

    Perfect your English

  • Team member photo

    Education coordinators

    Track your progress

  • Team member photo

    Employment coordinators

    Get you hired

Don’t just take our word for it

Mate academy is trusted and loved by thousands

Enroll now

Mate academy is a great team of professionals from various IT fields and specialties. I recommend their courses to everyone who is ready and eager to learn a lot of new things, practice constantly, and believe that this will definitely bring results. Thanks to Mate academy's courses and support, I received my first offer in IT from a product-based IT company.

Kostya Gorlov

I took a course at Mate academy. I liked that everything was very well organized. The learning platform is just fantasticβ€”videos, lots of practical tasks, useful chats, a job vacancy section, technical checks, and motivational competitions. There was excellent preparation for employment. And I especially liked the support from the team and the friendly atmosphere.

Anastasia Sukhanova

Definitely the best courses, after which you will find a job in IT 99.9% of the time. What's required from you is desire, persistence, and hard work, and everything else will be taught to you at MATE! I've tested it on myself).

Bogdan Yaremchuk

Don't hesitate to go to Mate academy or notβ€”if you are ready to change your life for the better, then you should definitely come here. All the people who work here will definitely help you in any situation. The training is conducted in an interesting format (80% practice), which requires dedicating enough time to it. But I can definitely sayβ€”it's worth it!!!

Vlad Shulzhenko

I would even say the only ones worth completing. I finished several others before them, they gave only 2% of the knowledge compared to everything I learned at Mate. Today I received my first IT offer, and it wouldn't have happened without Mate. If you're in doubt, just go through the free first level, and you'll understand the quality and convenience of information delivery yourself.

Halyna Petrova

Book a call

Let's get in touch

  • We'll answer all your questions
  • Help you choose the right course
  • Provide exclusive offers
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Faq

Have some more questions? We have the answers.

  • How do full-time and flexible formats differ?

    In the full-time schedule, you study online from 9 AM to 6 PM, Monday to Friday. You’ll attend webinars, do practical tasks, and get help from mentors. There are group video calls four times a week in the afternoon. This intense schedule is not good if you want to work at the same time.

    The flexible schedule lets you learn at your own pace. You decide when and how many hours to study. Mentors are available to help you, and you can chat and join video calls with classmates. Plus, you get lifetime access to the course, so you can learn whenever you want.

  • Can I fit studying at Mate with other activities?

    In the flexible format, you can balance your studies with work or school. You set your own pace and receive support from our mentors throughout the course.

    In the full-time format, it’s hard to combine studies with work or school due to its intensity. You’ll need to fully commit, studying from 9 am to 6 pm, Monday to Friday.

  • Will I get a certificate upon completion?

    Sure! After finishing our course, you'll get a certificate. More than 4,500 of our graduates use it to show their skills on LinkedIn and other social media. But our main focus is helping you find a job, and we'll do everything we can to support you in that.

  • How do I choose a profession?

    If you’re not sure which profession is right for you, book a free consultation. Our manager will help you figure out the best options based on your skills and interests.

    Get a consultation
  • Do I need math or tech background to enroll?

    No, you don’t need math or a technical background to enroll. In fact, 9 out of 10 Mate students come from non-technical backgrounds. Our job is to teach you the skills you need and help you land a job in tech.

  • How do I enroll?

    To enroll in the full-time course, start by filling out an application and taking a short logic test with 15 questions. If your English level is below Pre-intermediate, we'll ask you to make a short video about yourself. Once we check that your English is good enough for learning, you can move on with your enrollment and set up an interview with our manager.

    For the flexible course, just send an application. Our manager will reach out to explain the course details and help you pick the best option. You’ll get access to the course right after you pay.

  • Are there any age limits for this course?

    You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if you’re at least 15 years old.

    The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.

  • How are you so sure that l'll find a job?

    For over 10 years, we’ve been helping people kickstart their tech careers β€” and we’ve gotten pretty good at it.

    Our courses are built around what companies actually want, with tons of hands-on practice to get you job-ready. And you’re never on your own β€” we’ll guide you every step of the way, from polishing your resume to nailing your interviews.

    The best part? 80% of our grads land a tech job just a few months after finishing the course.

  • How does money-back guarantee work?

    For full-time graduates, you only start paying for your education after finding a tech job. The payment is 12% of your net salary for 36 months. If you don’t get a job, you pay nothing.

    If you finish the flexible course, actively search for a job with our support for 16 weeks, and don't receive any offers, you can get a full refund.

  • What's the schedule on full-time?

    The full-time schedule combines theory lessons, practice, and Q&A sessions:

    9:00 AM - 10:00 AM β€” Algorithms 10:00 AM - 11:30 AM β€” Theory 11:30 AM - 12:30 PM β€” Break 12:30 PM - 2:00 PM β€” Practice 2:00 PM - 2:30 PM β€” Q&A session 2:30 PM - 5:00 PM β€” Practice 5:00 PM - 6:00 PM β€” Q&A session

  • What jobs can I get after finishing the course?

    Graduates of the Digital Marketing program most often secure their first jobs in positions such as Digital Marketing Manager, PPC Manager, SEO Specialist, Social Media Manager, and Marketing Analyst.

Get a consultation