Perfect for newbies
90%
of our students start with no technical background
Course updated in 2025
100%
industry-relevant curriculum built to meet employer expectations
4,500+ employed grads
rating based on Google reviews
Digital marketer : Salary
$1,900
+22%YoY salary growth. Source: DOU
Every time you see an online ad or receive a targeted email, youβre experiencing their work. Digital marketers create and manage campaigns, analyze performance metrics, optimize content for various channels, and engage with audiences. They also handle SEO and social media strategies. Impressive, right?
*You can buy English lessons separately.
FORMAT COMPARISON
Weekdays, 9 am - 6 pm
In your free time
9-6 pm, Mon-Fri
Study at your own pace
Pay after you get a tech job
Get refunded if no tech job
Digital marketer
90%
of Mate grads entered the tech field for the first time
What's covered
Digital Marketing Basics
7 topics
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Topics
Marketing Strategy and Market Research
6 topics
Let's start with the basics β a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step β market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
Search Advertising in Google Ads
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
Google Display Network
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
Meta Ads (Facebook, Instagram)
7 topics
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Topics
Communication and Stress Management
6 topics
This module is designed to enhance your communication skills and overall soft skills. Youβll learn how to communicate effectively, feel confident during job interviews and public speaking, master techniques to manage stress, and much more. The best part? The module includes 28 practical tasks that will significantly boost your skills and help you see noticeable progress.
Topics
Search Engine Optimization
7 topics
In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).
Topics
Brand Growth and Customer Loyalty
5 topics
In this module, we will get acquainted with and learn how to use various Brand Awareness channels, including PR, SMM, Content Marketing, Influence Marketing, and Event Marketing. We will learn to search for and analyze media resources, create effective content plans, and select relevant tools that are suitable for your business. We will explore the possibilities of Outbound Lead Generation, learn to create and analyze the effectiveness of cold emails, examine communication strategies through LinkedIn, and understand where to appropriately use ABM (Account-Based Marketing). Additionally, we will learn to create and automate effective email campaigns, loyalty programs, and referral programs.
Topics
Team Project
7 topics
In 4 weeks, you will create a product from scratch in teams with colleagues from other areas, following Scrum methodology, and present the results to your mates. In the end, you will have another project to add to your resume and gain invaluable real-world experience
Topics
Digital Marketing Analytics
8 topics
In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.
Topics
Employment
8 topics
Ready to enter the tech market? Well... we'll get you ready β with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!
Topics
73
Topics
1
Project
From zero to hired
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Skill level after the course
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Faq
In the full-time schedule, you study online from 9 AM to 6 PM, Monday to Friday. Youβll attend webinars, do practical tasks, and get help from mentors. There are group video calls four times a week in the afternoon. This intense schedule is not good if you want to work at the same time.
The flexible schedule lets you learn at your own pace. You decide when and how many hours to study. Mentors are available to help you, and you can chat and join video calls with classmates. Plus, you get lifetime access to the course, so you can learn whenever you want.
In the flexible format, you can balance your studies with work or school. You set your own pace and receive support from our mentors throughout the course.
In the full-time format, itβs hard to combine studies with work or school due to its intensity. Youβll need to fully commit, studying from 9 am to 6 pm, Monday to Friday.
Sure! After finishing our course, you'll get a certificate. More than 4,500 of our graduates use it to show their skills on LinkedIn and other social media. But our main focus is helping you find a job, and we'll do everything we can to support you in that.
No, you donβt need math or a technical background to enroll. In fact, 9 out of 10 Mate students come from non-technical backgrounds. Our job is to teach you the skills you need and help you land a job in tech.
To enroll in the full-time course, start by filling out an application and taking a short logic test with 15 questions. If your English level is below Pre-intermediate, we'll ask you to make a short video about yourself. Once we check that your English is good enough for learning, you can move on with your enrollment and set up an interview with our manager.
For the flexible course, just send an application. Our manager will reach out to explain the course details and help you pick the best option. Youβll get access to the course right after you pay.
You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if youβre at least 15 years old.
The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.
For over 10 years, weβve been helping people kickstart their tech careers β and weβve gotten pretty good at it.
Our courses are built around what companies actually want, with tons of hands-on practice to get you job-ready. And youβre never on your own β weβll guide you every step of the way, from polishing your resume to nailing your interviews.
The best part? 80% of our grads land a tech job just a few months after finishing the course.
For full-time graduates, you only start paying for your education after finding a tech job. The payment is 12% of your net salary for 36 months. If you donβt get a job, you pay nothing.
If you finish the flexible course, actively search for a job with our support for 16 weeks, and don't receive any offers, you can get a full refund.
The full-time schedule combines theory lessons, practice, and Q&A sessions:
9:00 AM - 10:00 AM β Algorithms 10:00 AM - 11:30 AM β Theory 11:30 AM - 12:30 PM β Break 12:30 PM - 2:00 PM β Practice 2:00 PM - 2:30 PM β Q&A session 2:30 PM - 5:00 PM β Practice 5:00 PM - 6:00 PM β Q&A session
Graduates of the Digital Marketing program most often secure their first jobs in positions such as Digital Marketing Manager, PPC Manager, SEO Specialist, Social Media Manager, and Marketing Analyst.