Digital marketer Course: From Zero to Hired
Digital marketer Course From Zero to Hired
Perfect for newbies
90%
of our students start with no technical background
Course updated in 2025
100%
industry-relevant curriculum built to meet employer expectations
4,500+ employed Mate academy grads
rating based on Google reviews
Digital marketer : Salary
$1,900
+22%YoY salary growth. Source: DOU
Did you know?
Every time you see an online ad or receive a targeted email, youāre experiencing their work. Digital marketers create and manage campaigns, analyze performance metrics, optimize content for various channels, and engage with audiences. They also handle SEO and social media strategies. Impressive, right?
Employment in focus
We share the same goal ā get you hired. With 20% theory and 80% practical tasks, we make it happen.
Market experts as your mentors
Mentors help you learn new topics, review your tasks, point out mistakes, and do live Q&A sessions.
Platform that has it all
Learn through tutorials, interactive tasks, AI quizzes, and group projects ā all in one place.
Your perks in every course
Job Referrals
Get access to job openings from our partners before they hit the market.
English lessons
Gain skills to pass interviews and bond with your team.
Job search tips
Craft cover letters and resumes that land interviews.
Job tracker
Easily apply for jobs and track every step of your job hunt.
Mock interviews
Practice for real-world interviews and build your confidence.
*You can buy English lessons separately.
FORMAT COMPARISON
Which studying format suits you?
Weekdays, 9 am - 6 pm
In your free time
9-6 pm, Mon-Fri
Study at your own pace
Pay after you get a tech job
Get refunded if no tech job
This might be your CV
Marta K.
Digital marketer
Skills
- Conduct market research to understand target audiences
- Develop and manage Google Ads campaigns
- Utilize Google Display Network (GDN) and YouTube
- Create and optimize Meta Ads for social media marketing
- Implement SEO strategies and perform audits
- Execute integrated marketing strategies
- Analyze marketing performance using Google Analytics
- Knowledgeable with email campaigns and loyalty programs
Technologies
90%
of Mate grads entered the tech field for the first time
What's covered
Course roadmap
Digital Marketing Basics
7 topics
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Topics
- Marketing Introduction
- Offline Marketing vs. Online Marketing
- Google Ads Search
- Keywords
- Your First Media Plan
- Growth Opportunities
- Course Overview
Marketing Strategy and Market Research
6 topics
Let's start with the basics ā a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step ā market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Introduction to Marketing Strategy
- Market Sizing
- Competitors Analysis
- Customer Portrait
- Formulating objectives, selecting marketing tools and channels
- Building and Measuring Marketing Success
Search Advertising in Google Ads
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Google Ads Set Up
- Campaign Structure
- Campaign Objectives
- Conversions
- Campaign Types
- Creating an Ad
- Additional Settings of Google Ads Campaigns
- Google Search Optimization
Google Display Network
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Campaign Creation
- Targeting
- Ads Creation
- Google Display Ads Optimization
Meta Ads (Facebook, Instagram)
7 topics
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Topics
- Meta Ads Overview
- Meta Ads Setup
- Meta Audience Types
- Campaign Objectives
- How to create Meta Ad Campaign
- Creatives. Ad formats
- Optimization of Advertising Campaigns
Communication and Stress Management
6 topics
This module is designed to enhance your communication skills and overall soft skills. Youāll learn how to communicate effectively, feel confident during job interviews and public speaking, master techniques to manage stress, and much more. The best part? The module includes 28 practical tasks that will significantly boost your skills and help you see noticeable progress.
Topics
- Introduction to Communication & Stress Management
- Confidence Building and Stress Management
- Diction, Filler Words Reduction, and Body Language
- Public Speaking
- Job Interview
- Written Communication
Search Engine Optimization
7 topics
In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).
Topics
- Introduction to SEO
- Working with Keywords
- On-Page Optimization
- Working with Content
- Link Building
- Competitor Analysis
- What's Next?
Brand Growth and Customer Loyalty
5 topics
In this module, we will get acquainted with and learn how to use various Brand Awareness channels, including PR, SMM, Content Marketing, Influence Marketing, and Event Marketing. We will learn to search for and analyze media resources, create effective content plans, and select relevant tools that are suitable for your business. We will explore the possibilities of Outbound Lead Generation, learn to create and analyze the effectiveness of cold emails, examine communication strategies through LinkedIn, and understand where to appropriately use ABM (Account-Based Marketing). Additionally, we will learn to create and automate effective email campaigns, loyalty programs, and referral programs.
Topics
- Brand Awareness Channels
- Outbound Lead Generation
- Customer Activation
- Customer Loyalty and Referral Programs
- Portfolio Project
Team Project
7 topics
In 4 weeks, you will create a product from scratch in teams with colleagues from other areas, following Scrum methodology, and present the results to your mates. In the end, you will have another project to add to your resume and gain invaluable real-world experience
Topics
- Week 0: Team Project. Intro
- Week 1: Jira Environment
- Week 2: Status Check
- Week 3: Estimates
- Week 4: How to Demo Your Work
- Final Week: Retrospective
- Team Project for Employment
Digital Marketing Analytics
8 topics
In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.
Topics
- Reporting and Analysis
- CRM Analytics
- Email Marketing Analytics
- Social Media Analytics
- Web Analytics
- Paid Advertising Analytics
- Metrics of Effectiveness
- DM Analytics Overview
Employment
8 topics
Ready to enter the tech market? Well... we'll get you ready ā with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!
Topics
- Employment Roadmap
- Preparing Your Resume
- Interview Preparation
- Cover Letter Preparation
- Google, LinkedIn, DOU, Djinni
- How to Find and Apply for Vacancies
- Job Search Tips: Talking to Recruiters
- Work details FAQ
73
Topics
1
Project
From zero to hired
Whatās your path to becoming a Digital marketer ?
Land your job in tech
Start your new job as a Digital marketer .
Book a call
Do I need a technical background? When can I start?
- We'll answer all your questions
- Help you choose the right course
- Provide exclusive offers
Skill level after the course
Mate graduates ace technical interviews
Who will guide you?
Coaches
Mentors
English Teachers
Education coordinators
Employment coordinators
Book a call
Let's get in touch
- We'll answer all your questions
- Help you choose the right course
- Provide exclusive offers
Faq
Have some more questions? We have the answers.
How do full-time and flexible formats differ?
In the full-time schedule, you study online from 9 AM to 6 PM, Monday to Friday. Youāll attend webinars, do practical tasks, and get help from mentors. There are group video calls four times a week in the afternoon. This intense schedule is not good if you want to work at the same time.
The flexible schedule lets you learn at your own pace. You decide when and how many hours to study. Mentors are available to help you, and you can chat and join video calls with classmates. Plus, you get lifetime access to the course, so you can learn whenever you want.
Can I fit studying at Mate with other activities?
In the flexible format, you can balance your studies with work or school. You set your own pace and receive support from our mentors throughout the course.
In the full-time format, itās hard to combine studies with work or school due to its intensity. Youāll need to fully commit, studying from 9 am to 6 pm, Monday to Friday.
Will I get a certificate upon completion?
Sure! After finishing our course, you'll get a certificate. More than 4,500 of our graduates use it to show their skills on LinkedIn and other social media. But our main focus is helping you find a job, and we'll do everything we can to support you in that.
How do I choose a profession?
Do I need math or tech background to enroll?
No, you donāt need math or a technical background to enroll. In fact, 9 out of 10 Mate students come from non-technical backgrounds. Our job is to teach you the skills you need and help you land a job in tech.
How do I enroll?
To enroll in the full-time course, start by filling out an application and taking a short logic test with 15 questions. If your English level is below Pre-intermediate, we'll ask you to make a short video about yourself. Once we check that your English is good enough for learning, you can move on with your enrollment and set up an interview with our manager.
For the flexible course, just send an application. Our manager will reach out to explain the course details and help you pick the best option. Youāll get access to the course right after you pay.
Are there any age limits for this course?
You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if youāre at least 15 years old.
The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.
How are you so sure that l'll find a job?
For over 10 years, weāve been helping people kickstart their tech careers ā and weāve gotten pretty good at it.
Our courses are built around what companies actually want, with tons of hands-on practice to get you job-ready. And youāre never on your own ā weāll guide you every step of the way, from polishing your resume to nailing your interviews.
The best part? 80% of our grads land a tech job just a few months after finishing the course.
How does money-back guarantee work?
For full-time graduates, you only start paying for your education after finding a tech job. The payment is 12% of your net salary for 36 months. If you donāt get a job, you pay nothing.
If you finish the flexible course, actively search for a job with our support for 16 weeks, and don't receive any offers, you can get a full refund.
What's the schedule on full-time?
The full-time schedule combines theory lessons, practice, and Q&A sessions:
9:00 AM - 10:00 AM ā Algorithms 10:00 AM - 11:30 AM ā Theory 11:30 AM - 12:30 PM ā Break 12:30 PM - 2:00 PM ā Practice 2:00 PM - 2:30 PM ā Q&A session 2:30 PM - 5:00 PM ā Practice 5:00 PM - 6:00 PM ā Q&A session
What jobs can I get after finishing the course?
Graduates of the Digital Marketing program most often secure their first jobs in positions such as Digital Marketing Manager, PPC Manager, SEO Specialist, Social Media Manager, and Marketing Analyst.