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Digital Marketer:
Job-Ready Online Course
Perfect for newbies
90%
of our students start with no technical background
Course updated in 2026
100%
industry-relevant curriculum built to meet employer expectations
5,500+ employed Mate academy grads
rating based on Google reviews
Digital marketer : Salary
$1,900
+22%YoY salary growth. Source: DOU
Who is Digital marketer ?
Everything you see online — from Instagram ads to Google search results — is the work of a digital marketer. They run ad campaigns, write copy, manage social media, and choose the best channels for promotion (Facebook, email marketing, SEO). They also stay up-to-date with the latest digital trends. And the best part? You can learn digital marketing from scratch and land a job — all through this online course!
In-demand skills for the job market
With 80% of the course being hands-on, you'll be ready to land your first job in digital marketing.
Mentors who are practicing marketers
You'll get guidance from real marketing experts — they'll give you feedback on your tasks and explain complex topics.
All-in-one online learning platform
Video lessons, practice tasks and Q&A sessions — everything you need to launch your marketing career.
Your key advantages in the marketing course
Job referrals
Early access to digital marketing job openings
English lessons
Essential skills for interviews and team collaboration
Job search tips
Strong resume and cover letters for marketing roles
AI skills module
AI tools in marketing — for copywriting, analytics, SEO, and more
Mock interviews
Mock interviews to get ready for real marketing positions
*You can buy English lessons separately.
FORMAT COMPARISON
Which studying format suits you?
Weekdays, 9 am - 6 pm
In your free time
This might be your CV
Marta K.
Digital marketer
Skills
- Conduct market research to understand target audiences
- Develop and manage Google Ads campaigns
- Utilize Google Display Network (GDN) and YouTube
- Create and optimize Meta Ads for social media marketing
- Implement SEO strategies and perform audits
- Execute integrated marketing strategies
- Analyze marketing performance using Google Analytics
- Knowledgeable with email campaigns and loyalty programs
Technologies
90%
of Mate grads entered the tech field for the first time
Marketing portfolio for your job search
Throughout the course, you'll work on real-world projects and case studies — perfect to showcase during interviews.
What's covered
Course roadmap
Get Started
4 topics
Learn how studying at Mate academy is organized: how the platform works, how interaction with mentors is structured, what the program includes, and get tips on how to study effectively and manage your time.
Topics
- How Education Process Works
- How the Platform Works
- How to Study Effectively
- How Employment Process Works
Digital Marketing Basics
7 topics
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Topics
- Marketing Introduction
- Offline Marketing vs. Online Marketing
- Google Ads Search
- Keywords
- Your First Media Plan
- Growth Opportunities
- Course Overview
GenAI Essentials
6 topics
Learn how to use GenAI responsibly and effectively.
Topics
- How GenAI Works
- Limitations of GenAI
- Prompting
- Responsible Use
- GenAI for Learning and Work
- How to Keep Up With AI
Marketing Strategy and Market Research
6 topics
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Introduction to Marketing Strategy
- Market Sizing
- Competitors Analysis
- Customer Portrait
- Formulating objectives, selecting marketing tools and channels
- Building and Measuring Marketing Success
Marketing Strategy and Market Research (FT)
6 topics
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Introduction to Marketing Strategy
- Market Sizing
- Competitors Analysis
- Customer Portrait
- Formulating objectives, selecting marketing tools and channels
- Building and Measuring Marketing Success
Search Advertising in Google Ads
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Google Ads Set Up
- Campaign Structure
- Campaign Objectives
- Conversions
- Campaign Types
- Creating an Ad
- Additional Settings of Google Ads Campaigns
- Google Search Optimization
Search Advertising in Google Ads (FT)
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Google Ads Set Up
- Campaign Structure
- Campaign Objectives
- Conversions
- Campaign Types
- Creating an Ad
- Additional Settings of Google Ads Campaigns
- Google Search Optimization
Google Display Network
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Campaign Creation
- Targeting
- Ads Creation
- Google Display Ads Optimization
Google Display Network (FT)
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Campaign Creation
- Targeting
- Ads Creation
- Google Display Ads Optimization
Meta Ads (Facebook, Instagram)
7 topics
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Topics
- Meta Ads Overview
- Meta Ads Setup
- Meta Audience Types
- Campaign Objectives
- How to create Meta Ad Campaign
- Creatives. Ad formats
- Optimization of Advertising Campaigns
Communication and Stress Management
7 topics
This module is designed to enhance your communication skills and overall soft skills. You’ll learn how to communicate effectively, feel confident during job interviews and public speaking, master techniques to manage stress, and much more. The best part? The module includes 28 practical tasks that will significantly boost your skills and help you see noticeable progress.
Topics
- Introduction to Communication & Stress Management
- Confidence Building and Stress Management
- Diction, Filler Words Reduction, and Body Language
- Public Speaking
- Job Interview
- Written Communication
- Social Media Communication Skills Development
Search engine optimization
7 topics
In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).
Topics
- Introduction to SEO
- Working with Keywords
- On-Page Optimization
- Working with Content
- Link Building
- Competitor Analysis
- What's Next?
Brand Growth and Customer Loyalty
5 topics
In this module, we will get acquainted with and learn how to use various Brand Awareness channels, including PR, SMM, Content Marketing, Influence Marketing, and Event Marketing. We will learn to search for and analyze media resources, create effective content plans, and select relevant tools that are suitable for your business. We will explore the possibilities of Outbound Lead Generation, learn to create and analyze the effectiveness of cold emails, examine communication strategies through LinkedIn, and understand where to appropriately use ABM (Account-Based Marketing). Additionally, we will learn to create and automate effective email campaigns, loyalty programs, and referral programs.
Topics
- Brand Awareness Channels
- Outbound Lead Generation
- Customer Activation
- Customer Loyalty and Referral Programs
- Portfolio Project
Team Project
7 topics
In 4 weeks, you will create a product from scratch in teams with colleagues from other areas, following Scrum methodology, and present the results to your mates. In the end, you will have another project to add to your resume and gain invaluable real-world experience.
Topics
- Week 0: Team Project. Intro
- Week 1: Jira Environment
- Week 2: Status Check
- Week 3: Estimates
- Week 4: How to Demo Your Work
- Final Week: Retrospective
- Team Project for Employment
Digital Marketing Analytics
8 topics
In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.
Topics
- DM Analytics Overview
- Metrics of Effectiveness
- Paid Advertising Analytics
- Web Analytics
- Social Media Analytics
- Email Marketing Analytics
- CRM Analytics
- Reporting and Analysis
Employment
9 topics
Ready to enter the tech market? Well... we'll get you ready — with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!
Topics
- Employment Roadmap
- Preparing Your Resume
- Interview Preparation
- Cover Letter Preparation
- Google, LinkedIn, DOU, Djinni
- How to Find and Apply for Vacancies
- Job Search Tips: Talking to Recruiters
- Work details FAQ
- MilTech
103
Topics
1
Project
From zero to hired
What’s your path to becoming a Digital marketer ?
Land your job in tech
Start your new job as a Digital marketer .
Get in touch
Do I need a technical background? When can I start?
- We'll answer all your questions
- Help you choose the right course
- Get you in on our best deals
Skill level after the course
Mate graduates ace technical interviews
Who will guide you?
Coaches
Mentors
English Teachers
Education coordinators
Employment coordinators
Get in touch
Let's get in touch
- We'll answer all your questions
- Help you choose the right course
- Get you in on our best deals
Faq
Got questions? We’ve got answers
What's the difference between Full-Time and Flexible formats?
Full-Time Format – ideal if you want to master digital marketing fast:
Study online Monday to Friday, 9:00 AM to 6:00 PM
Regular webinars, Q&A sessions, and practical tasks
Constant mentor support and group interaction
Not suitable if you're working or studying at the same time
Flexible Format – ideal if you prefer to learn at your own pace:
Study whenever it suits you — mornings, evenings, or weekends
Access to mentors, group chat, and Q&A is always available
Lifetime access to the platform — revisit materials anytime
Easy to combine with a job, freelancing, or university
In both formats, you get:
Real-world practice, case studies, and portfolio projects
A certificate you can use on LinkedIn or in job applications
Job search assistance for digital marketing roles
The opportunity to get hired in Kyiv, Lviv, or fully remote in Ukraine
Will I receive a certificate after the Digital marketing course?
Yes! Upon completing the online course, you'll receive a certificate confirming your skills in:
Internet marketing
SEO
Ad platforms (e.g. Google Ads, Meta)
Email campaigns
Analytics
You can add it to your resume, LinkedIn profile, or show it in interviews. Many Mate Academy graduates use this certificate to successfully land their first role as a Digital Marketer.
What if I'm still unsure whether marketing is right for me?
That's totally normal — doubts are part of the process. If you're not sure whether digital marketing is your thing, just request a free consultation. Our manager will walk you through the course structure, what a marketing career looks like in IT, job prospects, and help you figure out if it's the right fit for you.
Do I need math skills or a technical background to join marketing course?
No, you don't need a tech degree or advanced math skills. Mate students come from all kinds of backgrounds — and 9 out of 10 start from scratch.
We teach everything step by step:
How marketers think and how digital advertising works
Basic analytics and working with data
Marketing tools — from SEO to ad platforms
And most importantly: everything is taught through practice in a job-oriented online course format
How do I enroll into digital marketing course, and are there age limits?
Enrolling is simple — just submit an application. Then the process depends on your chosen format:
Full-Time Format
Take a logic test
Have a short interview with us
Start online in just a few days
Minimum age: 16 (with parental consent)
Flexible Format
After applying, a manager will contact you
You'll receive full details about the course and price
Begin learning right after payment, at your own pace
Minimum age: 15 (Employment guarantee applies if you're legally allowed to work by the end of the course)
Why are you confident I'll land a marketing job after the course?
We've been helping beginners launch careers in tech for over 11 years. This digital marketing course is built specifically to prepare you for real employment — even if you're starting from zero.
Here's why it works:
80% of the course is hands-on: real cases, projects, SEO, and ad campaigns
The curriculum is regularly updated to match market demands
Mentors review your work and give structured feedback
Our career team will help you with everything you need:
Build a marketing resume
Optimize your LinkedIn profile
Get ready for real interviews
80% of our students find a job within a few months of completing the course.
How does the job guarantee / refund policy work?
We believe in our online training quality — so we follow the principle: No result — no payment.
Full-Time Format
Learn for free, no upfront payments
Only start paying 12% of your salary once you're hired as a marketer or in a related digital role
Didn't get hired? You owe nothing
Flexible Format
Finish the course and actively search for a job for 16 weeks with career support
If you don't get a single job offer, we'll refund the full course cost
This is your financial safety net — proof that our program pays off
What's the daily schedule like in the full-time format of marketing course?
This format is for those who want full immersion and fast results. You'll study online Monday to Friday, from 9:00 AM to 6:00 PM — making daily progress toward a marketing career.
A typical day includes:
09:00–10:00 — Practical tasks
10:00–11:30 — Mentor-led sessions
11:30–12:30 — Lunch break
12:30–14:00 — Real-world marketing cases
14:00–14:30 — Q&A session: feedback and questions
14:30–17:00 — Group or individual project work
17:00–18:00 — Topic recap and bonus tips
This pace is ideal if you want to transition into marketing and get hired in just a few months.
Will I only be able to work as a digital marketer after the course?
Graduates of the Digital Marketing program most often secure their first jobs in positions such as Digital Marketing Manager, PPC Manager, SEO Specialist, Social Media Manager, and Marketing Analyst.
What skills will I gain from the Digital marketing course?
After completing the course, you'll be able to:
Launch ad campaigns in Google and Meta (Facebook/Instagram)
Analyze results using Google Analytics, funnels, and UTM tags
Optimize websites for SEO and increase visibility in Google
Create content strategies for social media and email marketing
Run A/B tests, validate ideas, and boost conversion rates
Work with sales funnels and user behavior data
Build a portfolio of real projects to show employers
Get a certificate confirming your skills
Prepare your resume and LinkedIn profile, and complete mock interviews
Land a job in marketing — in Kyiv, Lviv, or remotely
Why is this digital marketing course better than self-learning?
Learning on your own usually means endless scattered blogs and YouTube videos — with no structure or feedback.
But with this course, you'll get:
A structured beginner-friendly curriculum
Tons of practice with real-world cases
Direct feedback from mentors at every step
A supportive learning community that keeps you motivated
And most importantly — a real result: your first job in digital marketing
How will I learn digital marketing from scratch?
It's simple. Take the online course and step by step, you'll:
Build both analytical and creative thinking
Understand SEO, advertising, analytics, and content
Practice with tools like Google Ads, Meta, email marketing, and GA
Learn how to promote products in a digital environment
Create a portfolio of real marketing projects for your future employer
What kind of computer do I need to learn marketing online?
Nothing high-end required. Any modern laptop will work:
Processor: Intel Core i5 or equivalent
At least 8 GB of RAM
Stable internet connection
OS: Windows, macOS, or Linux
Just make sure your internet connection is reliable — you're training for a fully online profession after all :)
Advantages of the Internet marketer profession
Internet marketing courses are a key that unlocks a wide range of opportunities. You will be able to work from anywhere in the world, have a flexible schedule and promote companies that are close to you in spirit. The demand for specialists is growing, and the salary of specialists starts from $500-800 at the beginning of their career, and with experience it is much more. A technical education is not required for work - an understanding of trends, the logic of platforms and a desire to learn is enough. Both creativity and strategic thinking are important here: the profession combines creativity (texts, social networks, promotion) and analytics (Google Analytics, optimization, A/B tests).
Career prospects after the Digital marketing course
Digital marketing courses open many options for development, even if you start from scratch. After training, you can start from a Junior position — work in SEO, paid advertising or as a digital marketer. In just 1-2 years, it is possible to move to the Middle level, work with larger projects or even lead a team. Later, you will be able to move on - become that lead, marketing manager, Head of Digital or create your own project. And the first step to change will be digital marketing courses.
Who is suitable for online Internet marketer courses?
The Digital marketing course is open to people with different experiences - it's not the past that matters, but the desire to develop. It is suitable for those who want to start a career in IT, but do not have a technical education. For those who want to work remotely, have freedom of movement and not depend on the office schedule. Those who are already engaged in SMM or sales and want to understand the digital sphere more deeply. Training will be useful if you are looking for a new stable direction for development or have your own business and want to promote it online. Online Internet marketing courses are suitable for everyone who seeks change, freedom and up-to-date knowledge.
How does the Digital Marketing course work?
Our Digital Marketing courses contain 80% practice and 20% theory. You immediately apply your knowledge to real cases, work with marketer's tools and build a portfolio while studying. We offer internet marketing courses in two formats: the free pre-employment intensive provides a full study day from 9:00 a.m. to 6:00 p.m., and the paid format with a flexible schedule allows you to combine studies with other activities. What you get when you choose our Internet Marketing online course: active communication with classmates; individual feedback from mentors; creating your own portfolio. "Internet marketing" courses from Mate end with the preparation of a portfolio, filling out a resume and job search - we help at every stage.