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4.9
Digital marketer:
online course with job placement
Learn online from scratch
90%
of students had no technical background or IT experience
Course updated for 2026
100%
updated curriculum aligned with employer requirements
6 500+ Mate graduates are already working in IT
rating based on Google reviews
Digital marketer : Salary
$1,900
+22%YoY salary growth. Source: DOU
Who is a digital marketer?
A digital marketer is a specialist who brings customers to a business through online channels: Google and Meta ads, SEO, social media and email newsletters. A digital marketer selects the channels for the goals of the company, launches campaigns and analyzes which of them bring sales. You can learn the profession from scratch: in the Mate academy online Digital Marketing course you learn all of this in practice and get help with job placement.
In-demand skills for the job market
With 80% of the course being hands-on, you'll be ready to land your first job in digital marketing.
Mentors who are practicing marketers
You'll get guidance from real marketing experts — they'll give you feedback on your tasks and explain complex topics.
All-in-one online learning platform
Video lessons, practice tasks and Q&A sessions — everything you need to launch your marketing career.
Your key advantages in the marketing course
Job referrals
Early access to digital marketing job openings
English lessons
Essential skills for interviews and team collaboration
Job search tips
Strong resume and cover letters for marketing roles
AI skills module
AI tools in marketing — for copywriting, analytics, SEO, and more
Mock interviews
Mock interviews to get ready for real marketing positions
*You can buy English lessons separately.
FORMAT COMPARISON
Which studying format suits you?
Weekdays, 9 am - 6 pm
In your free time
This might be your CV
Marta K.
Digital marketer
Skills
- Conduct market research to understand target audiences
- Develop and manage Google Ads campaigns
- Utilize Google Display Network (GDN) and YouTube
- Create and optimize Meta Ads for social media marketing
- Implement SEO strategies and perform audits
- Execute integrated marketing strategies
- Analyze marketing performance using Google Analytics
- Knowledgeable with email campaigns and loyalty programs
Technologies
90%
of Mate grads entered the tech field for the first time
Marketing portfolio for your job search
Throughout the course, you'll work on real-world projects and case studies — perfect to showcase during interviews.
What's covered
Course roadmap
Get Started
3 topics
Get Started Full-Time
3 topics
Дізнайся, як влаштоване навчання в Mate academy: як працює платформа, як побудована взаємодія з менторами, що входить у програму, а також отримай поради, як ефективно вчитися й планувати час.
Topics
- Your First Steps
- Study Routine
- Your Career
Digital Marketing Basics
7 topics
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Topics
- Marketing Introduction
- Offline Marketing vs. Online Marketing
- Google Ads Search
- Keywords
- Your First Media Plan
- Growth Opportunities
- Course Overview
GenAI Essentials
6 topics
Learn how to use GenAI responsibly and effectively.
Topics
- How GenAI Works
- Limitations of GenAI
- Prompting
- Responsible Use
- GenAI for Learning
- How to Keep Up With AI
Google Sheets (FT)
11 topics
In this module, you'll work with spreadsheets that are used to calculate, organize, analyze, and store data. You will learn how to process datasets, perform calculations using functions, and build pivot tables. You will also be able to visualize results in the form of graphs and charts.
Topics
- Spreadsheet — the Basic Tool for Analytics
- Basic Data Types
- Formulas and Built-In Functions
- Cell Reference Types
- Data Cleaning
- Text Processing
- Working with Ranges
- Table Relationships
- Pivot Tables
- Data Visualization
- Data Exporting and Sharing
Marketing Strategy and Market Research
6 topics
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Introduction to Marketing Strategy
- Market Sizing
- Competitors Analysis
- Customer Portrait
- Formulating objectives, selecting marketing tools and channels
- Building and Measuring Marketing Success
Marketing Strategy and Market Research (FT)
6 topics
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Introduction to Marketing Strategy
- Market Sizing
- Competitors Analysis
- Customer Portrait
- Formulating objectives, selecting marketing tools and channels
- Building and Measuring Marketing Success
Search Advertising in Google Ads
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Google Ads Set Up
- Campaign Structure
- Campaign Objectives
- Conversions
- Campaign Types
- Creating an Ad
- Additional Settings of Google Ads Campaigns
- Google Search Optimization
Search Advertising in Google Ads (FT)
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Google Ads Set Up
- Campaign Structure
- Campaign Objectives
- Conversions
- Campaign Types
- Creating an Ad
- Additional Settings of Google Ads Campaigns
- Google Search Optimization
Google Display Network
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Campaign Creation
- Targeting
- Ads Creation
- Google Display Ads Optimization
Google Display Network (FT)
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Campaign Creation
- Targeting
- Ads Creation
- Google Display Ads Optimization
Meta Ads (Facebook, Instagram)
7 topics
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Topics
- Meta Ads Overview
- Meta Ads Setup
- Meta Audience Types
- Campaign Objectives
- How to create Meta Ad Campaign
- Creatives. Ad formats
- Optimization of Advertising Campaigns
Communication and Stress Management
7 topics
This module is designed to enhance your communication skills and overall soft skills. You’ll learn how to communicate effectively, feel confident during job interviews and public speaking, master techniques to manage stress, and much more. The best part? The module includes 28 practical tasks that will significantly boost your skills and help you see noticeable progress.
Topics
- Introduction to Communication & Stress Management
- Confidence Building and Stress Management
- Diction, Filler Words Reduction, and Body Language
- Public Speaking
- Job Interview
- Written Communication
- Social Media Communication Skills Development
Search engine optimization
7 topics
In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).
Topics
- Introduction to SEO
- Working with Keywords
- On-Page Optimization
- Working with Content
- Link Building
- Competitor Analysis
- What's Next?
Brand Growth and Customer Loyalty
5 topics
In this module, we will get acquainted with and learn how to use various Brand Awareness channels, including PR, SMM, Content Marketing, Influence Marketing, and Event Marketing. We will learn to search for and analyze media resources, create effective content plans, and select relevant tools that are suitable for your business. We will explore the possibilities of Outbound Lead Generation, learn to create and analyze the effectiveness of cold emails, examine communication strategies through LinkedIn, and understand where to appropriately use ABM (Account-Based Marketing). Additionally, we will learn to create and automate effective email campaigns, loyalty programs, and referral programs.
Topics
- Brand Awareness Channels
- Outbound Lead Generation
- Customer Activation
- Customer Loyalty and Referral Programs
- Portfolio Project
Team Project
7 topics
In 4 weeks, you will create a product from scratch in teams with colleagues from other areas, following Scrum methodology, and present the results to your mates. In the end, you will have another project to add to your resume and gain invaluable real-world experience.
Topics
- Week 0: Team Project. Intro
- Week 1: Jira Environment
- Week 2: Status Check
- Week 3: Estimates
- Week 4: How to Demo Your Work
- Final Week: Retrospective
- Team Project for Employment
Digital Marketing Analytics
8 topics
In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.
Topics
- DM Analytics Overview
- Metrics of Effectiveness
- Paid Advertising Analytics
- Web Analytics
- Social Media Analytics
- Email Marketing Analytics
- CRM Analytics
- Reporting and Analysis
Employment
9 topics
Ready to enter the tech market? Well... we'll get you ready — with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!
Topics
- Employment Roadmap
- Preparing Your Resume
- Interview Preparation
- Cover Letter Preparation
- LinkedIn, DOU, Djinni
- How to Find and Apply for Vacancies
- Job Search Tips: Talking to Recruiters
- Work details FAQ
- MilTech
Using AI for Work
4 topics
Boost your productivity with AI — simple, practical, no coding or technical background required.
Topics
- Introduction to AI
- Working with Claude
- Vibe coding
- AI for Video Generation
Career Development
For full-time students9 topics
Module that will help you confidently pass your probation period, develop a professional development plan, prepare for performance reviews, and learn how to record your achievements. It provides practical tools for conscious career growth and preparation for new opportunities.
Topics
- Succeeding in Your Trial Period
- Personal Development Plan (PDP)
- Performance and Salary Reviews
- CV and LinkedIn Profile
- Cover Letter Preparation
- Interview Preparation
- DOU, Djinni
- How to Find and Apply for Vacancies
- Job Search Tips: Talking to Recruiters
129
Topics
1
Project
From zero to hired
What’s your path to becoming a Digital marketer ?
Land your job in tech
Start your new job as a Digital marketer .
Get in touch
Do I need a technical background? When can I start?
- We'll answer all your questions
- Help you choose the right course
- Get you in on our best deals
Skill level after the course
Mate graduates ace technical interviews
Who will guide you?
Coaches
Mentors
English Teachers
Education coordinators
Employment coordinators
Get in touch
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- Help you choose the right course
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Faq
Got questions? We’ve got answers
What is the difference between the Full-time and the Flex format of the Digital Marketing course?
The Full-time format takes 3 months, on weekdays from 9:00 to 18:00. The Flex format takes 4 months at your own pace.
• Full-time is for you if you are ready to focus fully on your studies: daily classes, Q&A calls and constant support from mentors. You pay 12% of your salary, and only after job placement.
• Flex is easy to combine with a job or university: a fixed price, lifetime access to the platform and a money-back guarantee.
In both formats you get practice on real cases, a portfolio, a certificate and help with job placement.
Will I get a certificate after the Digital Marketing course?
Yes. When you complete the Digital Marketing course, you get a Mate academy certificate. It confirms your skills in SEO, search and targeted advertising, email marketing and analytics. You can add the certificate to your CV or LinkedIn profile. But for an employer, the most important thing is the portfolio of practical projects that you build during the course.
How do I know if the digital marketer profession is right for me?
The digital marketer profession is right for you if you like to combine creativity with analytics: write texts and make creatives, then count the results and look for what to improve. If you are not sure, apply for a free consultation. A manager will tell you about the daily tasks of a marketer, the study format and job placement, and will help you choose a direction.
Do I need a technical education or math to become a digital marketer?
No, you do not need a technical education or advanced math to start: 9 out of 10 Mate academy students start from scratch. In the course you gradually learn to think like a marketer, do basic analytics in Google Sheets and Google Analytics, and use tools from SEO to the Google and Meta ad accounts. School math and attention to numbers are enough.
How do I enroll in the Digital Marketing course, and from what age can I study?
To enroll, apply on the website. The next steps depend on the format.
• Full-time: you take a logic test and a short interview, and you start in a few days. You can apply from the age of 16 with parental consent.
• Flex: a manager contacts you, and your studies start right after payment. You can apply from the age of 15. In this format, the job guarantee applies if you can legally work in your country by the end of the course.
What are my chances to find a job after the Mate academy Digital Marketing course?
According to Mate academy data, 80% of graduates find a job within a few months after the course. In total, 6,500+ Mate academy graduates already work in IT, and more than 500 partner companies hired our students.
This result comes from 80% practice in the program, mentor reviews of assignments, and a career team that helps with your CV, LinkedIn and interview preparation. Mate academy has helped people with no experience start a career in IT for 11 years.
Can I study for free, and how does the job guarantee work?
Yes. In the Full-time format the course is free until job placement. You pay nothing in advance. After you find a job as a marketer or in a related digital position, you pay 12% of your net salary for 36 months. If you do not find a job, you pay nothing.
The Flex format has a money-back guarantee. If you complete the course, look for a job for 24 weeks with Mate academy career support and get no offer, we return the full course price.
What is the schedule in the Full-time format?
In the Full-time format you study online from Monday to Friday, 9:00 to 18:00. A typical day looks like this:
• 09:00-10:00 - practical assignments
• 10:00-11:30 - class with a mentor
• 11:30-12:30 - break
• 12:30-14:00 - work on cases
• 14:00-14:30 - Q&A session
• 14:30-17:00 - project work
• 17:00-18:00 - topic review
This pace lets you complete the course in 3 months, but you cannot combine it with a job or university.
What will I be able to do after the online marketing course?
After the Mate academy online marketing course, you can launch and optimize ad campaigns in Google Ads and Meta Ads (Facebook, Instagram) on your own. You can also:
• analyze results in Google Analytics, with funnels and UTM tags;
• optimize websites for SEO and make them more visible in Google;
• create content strategies for social media and email newsletters;
• run A/B tests and increase conversion;
• use GenAI for texts, analysis and SEO;
• show a portfolio of practical projects at a job interview.
What computer do I need to study marketing online?
Any modern laptop is good for the online Digital Marketing course: an Intel Core i5 processor or equivalent, 8 GB of RAM or more, and Windows, macOS or Linux. The most important thing is a stable internet connection, because all classes, Q&A sessions and team calls are online.
How much does a digital marketer earn in Ukraine?
A Junior digital marketer in Ukraine earns from $500-800 per month, and a Middle specialist earns about $1,900. The salary depends on your channels, the type of company and your level of English. According to DOU, salaries in the profession grow by about 22% per year.
How much does the Mate academy Digital Marketing course cost?
The price depends on the format. The Full-time format has no payment in advance: you pay 12% of your net salary for 36 months after job placement. The Flex format has a fixed price and a money-back guarantee. You can learn about current discounts and terms at a free consultation.
