A digital marketer uses digital channels to attract an audience and promote brands, goods, and services. It uses various strategies, social media, search engine marketing, content marketing, and other tools to achieve the goal of the company or business.
We have a single goal: to get you employed. That's why 80% of the course is devoted to practice.
Mentors support you in learning new topics, review assignments, suggest how to correct mistakes.
Your peers work for many international companies. They'll be your global industry network.
2-4 lessons per week for full-time students, and as a payable option for flexible students.
Courier
Barista
Mechanic
Our course program covers everything the employers expect from junior Digital marketers
For full-time, you pay nothing for 5 months. After finding a job, you'll pay 12% of your salary monthly for 3 years (36 payments). For flex, it's crucial to complete 100% of the course. If, after that, we actively search for a job for 16 weeks without any offers, you can get a refund.
Our platform offers an up-to-date database of local and global vacancies. You can apply for jobs and track your progress right from there.
Practice makes perfect, so we regularly hold mock interviews to prepare you for the real thing. You'll leave with a great impression.
We'll help you get noticed by crafting resumes, cover letters, and professional social media profiles that attract recruiters.
Mate's coordinators help you review job offers and set salary expectations based on what’s happening in the market.
Employers often contact us directly when they're seeking junior candidates, sometimes even before their job openings are public.
Full-time students pay after landing an IT job, while flex students might get a refund if they don't secure a job under specific conditions.
Your progress will skyrocket with our career support!
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Digital Marketing Basics
See how you like it!
Video lessons and theory
Interactive tasks
Online student community
We believe everyone has the right to a world-class education, so they can develop their talents and get a dream job no matter the odds.
Founder of Mate academy, former software developer at Google
10 modules
72 topics
4 months
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Module topics
Marketing Introduction
Offline Marketing vs. Online Marketing
Google Ads Search
Keywords
Your First Media Plan
Growth Opportunities
Course Overview
In this module, you will learn how to research the market to understand the potential benefit of introducing your product to a new market. You will discover answers to questions about market size, gather information about your key competitors, and develop points of differentiation from them. You will learn to describe your potential customer's profile, considering their pain points, and understand how to properly articulate your product or service to speak the same language as the customer.
Module topics
Market Sizing
Competitors Analysis
Customer Portrait
Points of Differentiation
Value Proposition
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Module topics
Google Ads Set Up
Campaign Structure
Campaign Objectives
Conversions
Campaign Types
Creating an Ad
Additional Settings of Google Ads Campaigns
Google Search Optimization
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Module topics
Campaign Creation
Targeting
Ads Creation
Google Display Ads Optimization
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Module topics
Meta Ads Overview
Meta Ads Setup
Meta Audience Types
Campaign Objectives
How to create Meta Ad Campaign
Creatives. Ad formats
Optimization of Advertising Campaigns
In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).
Module topics
Introduction to SEO
Working with Keywords
On-Page Optimization
Working with Content
Link Building
Competitor Analysis
What's Next?
In this module, we will get acquainted with and learn how to use various Brand Awareness channels, including PR, SMM, Content Marketing, Influence Marketing, and Event Marketing. We will learn to search for and analyze media resources, create effective content plans, and select relevant tools that are suitable for your business. We will explore the possibilities of Outbound Lead Generation, learn to create and analyze the effectiveness of cold emails, examine communication strategies through LinkedIn, and understand where to appropriately use ABM (Account-Based Marketing). Additionally, we will learn to create and automate effective email campaigns, loyalty programs, and referral programs.
Module topics
Brand Awareness Channels
Outbound Lead Generation
Customer Activation
Customer Loyalty and Referral Programs
Portfolio Project
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Digital Marketing Basics
See how you like it!
Video lessons and theory
Interactive tasks
Online student community
...and over 700 more!
Share your contact info, and our career consultant will help you out.
Let’s take you from zero to pro in coding!
Sure! 9 out of 10 Mate students don't have a technical background. Our main goal is to teach you the basics and help you get a job in IT.
Full-time courses are completely free until you get a job. You'll study from 9:00 AM to 6:00 PM, Monday through Friday. After that, you'll pay a percentage of your salary according to the agreement. Flexible courses have fixed prices. The program is the same, but you can complete it at your own pace. The flexible format also includes an employment guarantee.
For full-time study, you need to go through the following selection process: 1. Sign up and complete an entrance test. 2. Pass an online interview where we’ll ask about your experience and expectations for the course. We will also check your English, which should be at a Pre-Intermediate+ level. 3. Finally, we will sign the agreement. For flexible study, you'll share your experience and expectations for the course with our manager during an online call. After payment, you can start learning immediately.
For the full-time course, we select the best candidates every 10 days. If a group is filled several weeks before the start date, we recommend applying as soon as possible to secure your spot. On average, new groups start every 2-3 months. For the flexible course, you can join whenever.
You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if you’re at least 15 years old. The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.
We have no age restrictions. The IT field is one of the most inclusive industries. It might be challenging, but we believe you can find your first job in IT.
For the full-time course, classes are held from 9 AM to 6 PM, Monday to Friday, online (you can check the detailed schedule in the course plan). You'll watch webinars and complete practical tasks. Our mentors will answer your questions and provide feedback in writing or during video calls during working hours, Monday to Friday. Group video calls happen 4 times a week in the afternoon. You can communicate with your classmates in group chats 24/7. Due to its intensity, it won't be possible to combine the full-time course with other studies or work. For the flexible course, you can study at your own pace. You'll watch video lessons, complete various practical tasks, and ask questions in the chat. You can also communicate with your classmates 24/7. Mentors will provide feedback and answer your questions from 9 AM to 6 PM, Monday to Friday. You can also ask questions during group video calls.
Yes, after completing our course, you will receive a certificate. Over 3,500 of our graduates use these certificates to showcase their skills on LinkedIn and other social networks. However, our main goal is to help you get a job, and we will do everything possible to achieve that.
faq-content-profession.kind-of-job.answer
Our shared goal is getting your first job in IT. If you don't receive a job offer in IT after the full-time course, you won't need to pay anything. For the flexible course, you must complete 100% of the course and actively search for a job with our team for 16 weeks. If you still can't find a job in IT after that, you'll be eligible for a refund.