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PPC Manager
Media Buyer
Targeting
Perfect for newbies
90%
of our students start with no technical background
Course updated in 2025
100%
industry-relevant curriculum built to meet employer expectations
5,000+ employed Mate academy grads
rating based on Google reviews
PPC Manager: Salary
$700
+22%YoY salary growth. Source: DOU
Did you know?
Every time you see an ad for a website, store, or app — that’s the work of a PPC Manager. They analyze data, run ad campaigns, and optimize budgets to attract the right audience. These experts combine analytics, creativity, and strategy to turn traffic into real users. Impressive, isn’t it?
Employment in focus
We share the same goal — get you hired. With 20% theory and 80% practical tasks, we make it happen.
Market experts as your mentors
Mentors help you learn new topics, review your tasks, point out mistakes, and do live Q&A sessions.
Platform that has it all
Learn through tutorials, interactive tasks, AI quizzes, and group projects — all in one place.
Your perks in every course
Job referrals
Get access to job openings from our partners before they hit the market.
English lessons
Gain skills to pass interviews and bond with your team.
Job search tips
Craft cover letters and resumes that land interviews.
AI skills module
Learn to talk to AI —and get better, more helpful answers.
Mock interviews
Practice for real-world interviews and build your confidence.
*You can buy English lessons separately.
FORMAT COMPARISON
Which studying format suits you?
Weekdays, 9 am - 6 pm
In your free time
This might be your CV
Marta K.
PPC Manager
Skills
- Analyzing the market and competitors to develop advertising strategies
- Setting up and optimize campaigns in Google Ads (Search, Display, Video)
- Creating effective campaigns in Meta Ads (Facebook, Instagram)
- Conducting A/B testing of creatives and landing pages
- Using Google Tag Manager to track events and conversions
- Optimizing ad budgets to achieve maximum ROI
- Interpreting data from Google Analytics to make informed decisions
- Collaborating with designers, copywriters, and the dev team to implement hypotheses
Technologies
90%
of Mate grads entered the tech field for the first time
What's covered
Course roadmap
Get Started
4 topics
Learn how studying at Mate academy is organized: how the platform works, how interaction with mentors is structured, what the program includes, and get tips on how to study effectively and manage your time.
Topics
- How Education Process Works
- How the Platform Works
- How to Study Effectively
- How Employment Process Works
Digital Marketing Basics
7 topics
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Topics
- Marketing Introduction
- Offline Marketing vs. Online Marketing
- Google Ads Search
- Keywords
- Your First Media Plan
- Growth Opportunities
- Course Overview
GenAI Essentials
6 topics
Learn how to use GenAI responsibly and effectively.
Topics
- How GenAI Works
- Limitations of GenAI
- Prompting
- Responsible Use
- GenAI for Learning and Work
- How to Keep Up With AI
Marketing Strategy and Market Research
6 topics
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Introduction to Marketing Strategy
- Market Sizing
- Competitors Analysis
- Customer Portrait
- Formulating objectives, selecting marketing tools and channels
- Building and Measuring Marketing Success
Ad Copy & Visuals
2 topics
Create ad texts and visuals that convert.
Topics
- Text Content
- Visual Content
Search Advertising in Google Ads
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Google Ads Set Up
- Campaign Structure
- Campaign Objectives
- Conversions
- Campaign Types
- Creating an Ad
- Additional Settings of Google Ads Campaigns
- Google Search Optimization
Google Display Network
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Campaign Creation
- Targeting
- Ads Creation
- Google Display Ads Optimization
Meta Ads (Facebook, Instagram)
7 topics
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Topics
- Meta Ads Overview
- Meta Ads Setup
- Meta Audience Types
- Campaign Objectives
- How to create Meta Ad Campaign
- Creatives. Ad formats
- Optimization of Advertising Campaigns
Digital Marketing Analytics
8 topics
In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.
Topics
- DM Analytics Overview
- Metrics of Effectiveness
- Paid Advertising Analytics
- Web Analytics
- Social Media Analytics
- Email Marketing Analytics
- CRM Analytics
- Reporting and Analysis
Building Portfolio
1 topic
In this module, you will create a case study that showcases your real skills in working with paid advertising channels, as well as how you think and make decisions. You will demonstrate the full project cycle — from market and target audience analysis to creating ad campaigns, preparing creatives, and analyzing the results.
Topics
- Portfolio Project
Employment
8 topics
Ready to enter the tech market? Well... we'll get you ready — with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!
Topics
- Employment Roadmap
- Preparing Your Resume
- Interview Preparation
- Cover Letter Preparation
- Google, LinkedIn, DOU, Djinni
- How to Find and Apply for Vacancies
- Job Search Tips: Talking to Recruiters
- Work details FAQ
61
Topics
1
Project
From zero to hired
What’s your path to becoming a PPC Manager?
Land your job in tech
Start your new job as a PPC Manager.
Get in touch
Do I need a technical background? When can I start?
- We'll answer all your questions
- Help you choose the right course
- Get you in on our best deals
Skill level after the course
Mate graduates ace technical interviews
Who will guide you?
Coaches
Mentors
English Teachers
Education coordinators
Employment coordinators
Get in touch
Let's get in touch
- We'll answer all your questions
- Help you choose the right course
- Get you in on our best deals
Faq
Got questions? We’ve got answers
How do full-time and flexible formats differ?
In the full-time schedule, you study online from 9 AM to 6 PM, Monday to Friday. You’ll attend webinars, do practical tasks, and get help from mentors. There are group video calls four times a week in the afternoon. This intense schedule is not good if you want to work at the same time.
The flexible schedule lets you learn at your own pace. You decide when and how many hours to study. Mentors are available to help you, and you can chat and join video calls with classmates. Plus, you get lifetime access to the course, so you can learn whenever you want.
Can I fit studying at Mate with other activities?
In the flexible format, you can balance your studies with work or school. You set your own pace and receive support from our mentors throughout the course.
In the full-time format, it’s hard to combine studies with work or school due to its intensity. You’ll need to fully commit, studying from 9 am to 6 pm, Monday to Friday.
Will I get a certificate upon completion?
Sure! After finishing our course, you'll get a certificate. More than 4,500 of our graduates use it to show their skills on LinkedIn and other social media. But our main focus is helping you find a job, and we'll do everything we can to support you in that.
How do I choose a profession?
Do I need math or tech background to enroll?
No, you don’t need math or a technical background to enroll. In fact, 9 out of 10 Mate students come from non-technical backgrounds. Our job is to teach you the skills you need and help you land a job in tech.
How do I enroll?
To enroll in the full-time course, start by filling out an application and taking a short logic test with 15 questions. If your English level is below Pre-intermediate, we'll ask you to make a short video about yourself. Once we check that your English is good enough for learning, you can move on with your enrollment and set up an interview with our manager.
For the flexible course, just send an application. Our manager will reach out to explain the course details and help you pick the best option. You’ll get access to the course right after you pay.
Are there any age limits for this course?
You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if you’re at least 15 years old.
The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.
How are you so sure that l'll find a job?
For over 10 years, we’ve been helping people kickstart their tech careers — and we’ve gotten pretty good at it.
Our courses are built around what companies actually want, with tons of hands-on practice to get you job-ready. And you’re never on your own — we’ll guide you every step of the way, from polishing your resume to nailing your interviews.
The best part? 80% of our grads land a tech job just a few months after finishing the course.
How does money-back guarantee work?
For full-time graduates, you only start paying for your education after finding a tech job. The payment is 12% of your net salary for 36 months. If you don’t get a job, you pay nothing.
If you finish the flexible course, actively search for a job with our support for 16 weeks, and don't receive any offers, you can get a full refund.
What's the schedule on full-time?
The full-time schedule combines theory lessons, practice, and Q&A sessions:
9:00 AM - 10:00 AM — Algorithms 10:00 AM - 11:30 AM — Theory 11:30 AM - 12:30 PM — Break 12:30 PM - 2:00 PM — Practice 2:00 PM - 2:30 PM — Q&A session 2:30 PM - 5:00 PM — Practice 5:00 PM - 6:00 PM — Q&A session
What jobs can I get after finishing the course?
Graduates of the PPC Manager course are most often employed as a PPC manager, User Acquisition manager, Media Buyer, Targeting manager.
What will I be able to do after completing the PPC Manager course?
Our PPC course contains many different modules for you to develop hard and soft skills. What you will learn: work with Google Ads and Facebook Ads, effectively use analytical tools to optimize campaigns, create and configure PPC campaigns, analyze the effectiveness of advertising campaigns and adjust strategies, work with keywords, targeting and budgets. The specialist's PPC course will help you build a professional portfolio and prepare for employment.
How are online PPC courses better than self-study?
The PPC course has a clear learning structure, so you master the material gradually, without chaos and gaps. During training, you receive feedback from experienced mentors and work on mistakes. Also, our Targeting course involves communicating with fellow students in chat or video calls: you can exchange experiences and motivate each other.
How to master the profession of PPC manager from scratch?
To learn PPC from scratch, you need to start with the basics: setting up Google and Facebook advertising campaigns, understanding the principles of working with budgets and targeting. You will then move on to more sophisticated strategies such as retargeting and ROI optimization. Our course is designed so that you gradually move from simple to complex topics. During training, you need to create your own campaigns and work on real cases - this will consolidate knowledge and skills. Equally important is the support of mentors and a community of like-minded people. You will get all this in the courses.
What should a computer be for studying on the PPC online course?
To complete the online PPC course, it is important to have a computer or laptop with adequate performance. A processor no lower than Intel Core i5, 8 GB of RAM, an SSD drive and stable Internet access are enough for learning.
Advantages of the PPC manager profession
PPC (Pay-Per-Click) courses are your ticket to one of the most sought-after and promising professions in the field of digital marketing. PPC specialists are needed in almost every business that is actively developing in the online space. The demand for these specialists is growing both in Ukraine and abroad. In Ukraine, the average salary for beginners who have completed online PPC courses is about $700. With experience, it can grow to $2,000–3,000 or more. Most of the vacancies offer remote work and the opportunity to build a flexible schedule. PPC courses will help you get a profession that allows you to work in a convenient mode and brings pleasure. Interesting projects await: advertising on Google, Facebook, Instagram, search campaigns, contextual advertising - there are many options.
Career prospects after the course in Targeting, PPC
After completing the PPC course, you will be able to work as a Junior PPC Manager, Junior User Acquisition Manager, Media Buyer, Targeting Manager. In 6-18 months of active practice, you can grow to the Middle level, and in a few years - to the Senior level. Depending on your skills and interests, you'll be able to choose a technical specialization, a management role, or an analytics direction—PPC has a place for everyone. PPC specialists, if desired, can switch to related marketing areas: SEM, Digital Marketing Manager, Data Analyst.
Who is PPC Online Courses for?
To take PPC courses, you need a computer, free time and a desire to develop. For beginners Targeting online courses provide the necessary knowledge and skills base, even if there is no experience in marketing or IT. To students Our PPC placement courses give you the opportunity to start a successful career before you even get your degree. For those who want to change their profession You can take the PPC course in a flexible format, combining your studies with your current work. For marketers who want to expand their skills If you already work in the field of marketing and want to deepen your knowledge in PPC campaigns, our PPC specialist course will help you with this. IT specialists Our PPC course contains useful and interesting knowledge even for experienced professionals. Entrepreneurs Business owners and startups can learn how to set up effective PPC campaigns for their business on their own.
How does the PPC course work?
Mate's online PPC, Targeting, Media Buying course is only 20% theory, the rest is practice. We offer PPC courses for beginners and those working in related professions. During the training, you will learn basic skills, strengthen hard and soft skills, create your own portfolio, prepare for working in a team and be able to successfully pass an interview. Our Media Buying courses are available in a paid format with a free schedule. Choose the pace that best fits into your daily life and plans. We've built our course so you can connect with a community of fellow students, discuss achievements and motivate each other.