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Perfect for newbies
90%
of our students start with no technical background
Course updated in 2025
100%
industry-relevant curriculum built to meet employer expectations
5,000+ employed Mate academy grads
rating based on Google reviews
PPC Manager: Salary
$700
+22%YoY salary growth. Source: DOU
Every time you see an ad for a website, store, or app — that’s the work of a PPC Manager. They analyze data, run ad campaigns, and optimize budgets to attract the right audience. These experts combine analytics, creativity, and strategy to turn traffic into real users. Impressive, isn’t it?
*You can buy English lessons separately.
FORMAT COMPARISON
Weekdays, 9 am - 6 pm
In your free time
PPC Manager
90%
of Mate grads entered the tech field for the first time
What's covered
Digital Marketing Basics
7 topic
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Topics
GenAI Essentials
6 topic
Learn how to use GenAI responsibly and effectively.
Topics
Marketing Strategy and Market Research
6 topic
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
Ad Copy & Visuals
2 topic
Create ad texts and visuals that convert.
Topics
Search Advertising in Google Ads
8 topic
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
Google Display Network
4 topic
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
Meta Ads (Facebook, Instagram)
7 topic
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Topics
Digital Marketing Analytics
8 topic
In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.
Topics
Employment
8 topic
Ready to enter the tech market? Well... we'll get you ready — with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!
Topics
56
Topics
1
Project
From zero to hired
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Faq
In the full-time schedule, you study online from 9 AM to 6 PM, Monday to Friday. You’ll attend webinars, do practical tasks, and get help from mentors. There are group video calls four times a week in the afternoon. This intense schedule is not good if you want to work at the same time.
The flexible schedule lets you learn at your own pace. You decide when and how many hours to study. Mentors are available to help you, and you can chat and join video calls with classmates. Plus, you get lifetime access to the course, so you can learn whenever you want.
In the flexible format, you can balance your studies with work or school. You set your own pace and receive support from our mentors throughout the course.
In the full-time format, it’s hard to combine studies with work or school due to its intensity. You’ll need to fully commit, studying from 9 am to 6 pm, Monday to Friday.
Sure! After finishing our course, you'll get a certificate. More than 4,500 of our graduates use it to show their skills on LinkedIn and other social media. But our main focus is helping you find a job, and we'll do everything we can to support you in that.
No, you don’t need math or a technical background to enroll. In fact, 9 out of 10 Mate students come from non-technical backgrounds. Our job is to teach you the skills you need and help you land a job in tech.
To enroll in the full-time course, start by filling out an application and taking a short logic test with 15 questions. If your English level is below Pre-intermediate, we'll ask you to make a short video about yourself. Once we check that your English is good enough for learning, you can move on with your enrollment and set up an interview with our manager.
For the flexible course, just send an application. Our manager will reach out to explain the course details and help you pick the best option. You’ll get access to the course right after you pay.
You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if you’re at least 15 years old.
The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.
For over 10 years, we’ve been helping people kickstart their tech careers — and we’ve gotten pretty good at it.
Our courses are built around what companies actually want, with tons of hands-on practice to get you job-ready. And you’re never on your own — we’ll guide you every step of the way, from polishing your resume to nailing your interviews.
The best part? 80% of our grads land a tech job just a few months after finishing the course.
For full-time graduates, you only start paying for your education after finding a tech job. The payment is 12% of your net salary for 36 months. If you don’t get a job, you pay nothing.
If you finish the flexible course, actively search for a job with our support for 16 weeks, and don't receive any offers, you can get a full refund.
The full-time schedule combines theory lessons, practice, and Q&A sessions:
9:00 AM - 10:00 AM — Algorithms 10:00 AM - 11:30 AM — Theory 11:30 AM - 12:30 PM — Break 12:30 PM - 2:00 PM — Practice 2:00 PM - 2:30 PM — Q&A session 2:30 PM - 5:00 PM — Practice 5:00 PM - 6:00 PM — Q&A session
Graduates of the PPC Manager course are most often employed as a PPC manager, User Acquisition manager, Media Buyer, Targeting manager.
Our PPC course contains many different modules for you to develop hard and soft skills. What you will learn: work with Google Ads and Facebook Ads, effectively use analytical tools to optimize campaigns, create and configure PPC campaigns, analyze the effectiveness of advertising campaigns and adjust strategies, work with keywords, targeting and budgets. The specialist's PPC course will help you build a professional portfolio and prepare for employment.
The PPC course has a clear learning structure, so you master the material gradually, without chaos and gaps. During training, you receive feedback from experienced mentors and work on mistakes. Also, our Targeting course involves communicating with fellow students in chat or video calls: you can exchange experiences and motivate each other.
To learn PPC from scratch, you need to start with the basics: setting up Google and Facebook advertising campaigns, understanding the principles of working with budgets and targeting. You will then move on to more sophisticated strategies such as retargeting and ROI optimization. Our course is designed so that you gradually move from simple to complex topics. During training, you need to create your own campaigns and work on real cases - this will consolidate knowledge and skills. Equally important is the support of mentors and a community of like-minded people. You will get all this in the courses.
To complete the online PPC course, it is important to have a computer or laptop with adequate performance. A processor no lower than Intel Core i5, 8 GB of RAM, an SSD drive and stable Internet access are enough for learning.
PPC (Pay-Per-Click) courses are your ticket to one of the most sought-after and promising professions in the field of digital marketing. PPC specialists are needed in almost every business that is actively developing in the online space. The demand for these specialists is growing both in Ukraine and abroad. In Ukraine, the average salary for beginners who have completed online PPC courses is about $700. With experience, it can grow to $2,000–3,000 or more. Most of the vacancies offer remote work and the opportunity to build a flexible schedule. PPC courses will help you get a profession that allows you to work in a convenient mode and brings pleasure. Interesting projects await: advertising on Google, Facebook, Instagram, search campaigns, contextual advertising - there are many options.
After completing the PPC course, you will be able to work as a Junior PPC Manager, Junior User Acquisition Manager, Media Buyer, Targeting Manager. In 6-18 months of active practice, you can grow to the Middle level, and in a few years - to the Senior level. Depending on your skills and interests, you'll be able to choose a technical specialization, a management role, or an analytics direction—PPC has a place for everyone. PPC specialists, if desired, can switch to related marketing areas: SEM, Digital Marketing Manager, Data Analyst.
To take PPC courses, you need a computer, free time and a desire to develop. For beginners Targeting online courses provide the necessary knowledge and skills base, even if there is no experience in marketing or IT. To students Our PPC placement courses give you the opportunity to start a successful career before you even get your degree. For those who want to change their profession You can take the PPC course in a flexible format, combining your studies with your current work. For marketers who want to expand their skills If you already work in the field of marketing and want to deepen your knowledge in PPC campaigns, our PPC specialist course will help you with this. IT specialists Our PPC course contains useful and interesting knowledge even for experienced professionals. Entrepreneurs Business owners and startups can learn how to set up effective PPC campaigns for their business on their own.
Mate's online PPC, Targeting, Media Buying course is only 20% theory, the rest is practice. We offer PPC courses for beginners and those working in related professions. During the training, you will learn basic skills, strengthen hard and soft skills, create your own portfolio, prepare for working in a team and be able to successfully pass an interview. Our Media Buying courses are available in a paid format with a free schedule. Choose the pace that best fits into your daily life and plans. We've built our course so you can connect with a community of fellow students, discuss achievements and motivate each other.