Online course
6 modules, 3 months
Upskill
~50 hours of theory
30+ practical cases
Work with a dataset
Get the data yourself instead of waiting for an export
SQL queries to BigQuery for your own questions — no analyst ticket and no waiting for someone else’s sprint.
Online course6 modules, 3 monthsUpskill
Product Analytics
Learn to back your product decisions with data: analyse metrics, calculate unit economics, build dashboards in Looker Studio and Tableau, and validate hypotheses with A/B tests.
Get a consultation
Oksana Nosenko
Head of Analytics at Jooble, in data analytics since 2015
Vlad Kutuzov
Product Analyst, Futurra Group, 4+ years of experience
~50 hours of theory30+ practical casesWork with a dataset~50 hours of theory30+ practical casesWork with a dataset
In 3 months you will learn to:
See exactly where the product loses the user
Lifecycle, cohorts, retention and engagement — so you can name the exact step where people leave the product.
Work out whether the product actually makes money
LTV, ARPU, churn, CAC, ROI, ROMI — and unit economics you calculate yourself, separately for web and for the app.
Come to a product meeting with a dashboard, not a screenshot
Looker Studio, Tableau and Amplitude — not as an overview, but to the level where you build views for your own team.
Tell a real result from a coincidence
Distributions, median versus mean, causation, confidence intervals, type I and II errors — and how not to mix them up.
Defend hypotheses with numbers, not taste
Framing a hypothesis, metrics and DIBB prioritisation — plus an A/B test that is designed correctly.
Detailed curriculum
6 modules, 45 topics — step by step
Learn from practitioners
Oksana Nosenko
Head of Analytics at Jooble, 11 years of experience
6 years leading analytics at Jooble. Worked at ZEO Alliance, iDeals, VertaMedia. Author and teacher of data analytics courses
Course author
Vlad Kutuzov
Product Analyst, Futurra Group, 4+ years of experience
Built MusesAcademy analytics and A/B processes. Created an AI agent that saves the team $30K per month
Course author
Your product decisions start with numbers
Join to see user behaviour behind the numbers and find your product’s growth points.
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