online course
6 modules · 2 mo
portfolio project
~2 months
Practice with real businesses
GTM strategy in your portfolio
Find what hurts the audience, not what you like
Reviews, forums, interviews and Jobs to Be Done — plus competitor recon through Meta Ad Library and spy tools.
online course6 modules · 2 moportfolio project
Creative Marketing Manager
Learn to create advertising that sells: research your audience, write scripts and briefs for designers, run A/B tests of creatives on Meta and TikTok — with AI tools at every stage.
Get a consultation
Veronika Volynska
Head of Creative Marketing at Kiss My Apps, 8+ years in marketing
Diana Voloshchenko
Head of Creative Marketing, Universe group, 9 years of experience
~2 monthsPractice with real businessesGTM strategy in your portfolio~2 monthsPractice with real businessesGTM strategy in your portfolio
In 2 months you will learn to:
Break an ad into parts and see exactly where conversion leaks
Every creative splits into Hook, Body and CTA. You read ads through the user’s eyes and see the weak point.
Write scripts that hold attention from the first second
Triggers — FOMO, scarcity, emotion — and UGC and video scripts built on them rather than on personal taste.
Write briefs that get accepted the first time
Instead of “make it pop” — a minute-by-minute script, AI references and clear instructions for the designer.
Run tests without getting banned by moderation
Meta, TikTok and Google from the inside: campaign structure, creative A/B tests and review before launch.
Diagnose from the dashboard, not from a hunch
CPM, CTR, CPA, ROAS, LTV — and the key skill: telling whether the creative, the offer or the product is at fault.
Detailed curriculum
6 modules: from fundamentals to practice
Learn from practitioners
Veronika Volynska
Head of Creative Marketing, Kiss My Apps, 8 years of experience
10+ products in Lifestyle, Health & Fitness, Education. Leads AI Remodel — the Kiss My Apps flagship; ex-Genesis.
Course author
Diana Voloshchenko
Head of Creative Marketing, Universe group, 9 years of experience
Cleaner Guru — #1 in its category; in 3 months built the creative team of a multimillion-dollar business.
Course author
Your first creative that stops the scroll
Join to create advertising that stops the scroll and makes the business money.
6,000+
Mate academy graduates
80+%
of learning at Mate is practice