SMM manager Course: From Zero to Hired

SMM manager Course From Zero to Hired

Cover Image
Hi! I’m Max, join our course to land your first job in tech.
Hi! I’m Max, join our course to land your first job in tech.

Perfect for newbies

90%

of our students start with no technical background

Course updated in 2025

100%

industry-relevant curriculum built to meet employer expectations

4,500+ employed grads

4,500+ employed grads

4.9/5

rating based on Google reviews

SMM manager: Salary

$1,200

+22%YoY salary growth. Source: DOU

2020

2021

2022

2023

2024

Did you know?

SMM managers are in high demand!
SMM managers are in high demand!

Every time you scroll through your social media feed or see an interesting post, you’re seeing their work. SMM managers create content that grabs attention and manage brand communication on social media. They analyze the audience, plan strategies, and adapt approaches for different platforms to achieve the best results. Impressive, isn’t it?

What we offer

Everything you need to land your dream job

Enroll now

Employment in focus

We share the same goal — get you hired. With 20% theory and 80% practical tasks, we make it happen.

Employment in focus

Market experts as your mentors

Mentors help you learn new topics, review your tasks, point out mistakes, and do live Q&A sessions.

Market experts as your mentors

Platform that has it all

Learn through tutorials, interactive tasks, AI quizzes, and group projects — all in one place.

Platform that has it all

Your perks in every course

Job Referrals

Job Referrals

Get access to job openings from our partners before they hit the market.

English lessons

English lessons

Gain skills to pass interviews and bond with your team.

Job search tips

Job search tips

Craft cover letters and resumes that land interviews.

Job tracker

Job tracker

Easily apply for jobs and track every step of your job hunt.

Mock interviews

Mock interviews

Practice for real-world interviews and build your confidence.

*You can buy English lessons separately.

FORMAT COMPARISON

Which studying format suits you?

Male with star eyes emoji
Here's a side-by-side look to help you choose the format that suits you best.

Weekdays, 9 am - 6 pm

In your free time

EmploymentUnique
Mentor support
Course materials
Platform features
Enrollment
Pass the admission
Start right after you pay
Study pace

9-6 pm, Mon-Fri

Study online from 9 am to 6 pm, Monday to Friday. You’ll attend webinars and do practical tasks. Mentors will help by answering your questions and giving feedback. There are group video calls 4 times a week in the afternoon. Because it's intense, you can’t do the full-time course and work at the same time.

Study at your own pace

Study at your own pace with the support of our mentors. You choose when and how much to study. Mentors will give feedback and answer your questions. You’ll also chat with classmates and join group video calls. Plus, you get lifelong access to the course.
Duration
3 months
4 months
Cost of tuition
12% of salary for 3 years
Fixed price for each course
Terms

Pay after you get a tech job

Full-time graduates start paying for their education only after getting a job in tech. You’ll pay 12% of your salary for 36 months. If you don’t find a job, you don’t owe us anything.

Get refunded if no tech job

If you finish the course and look for a job with us for 16 weeks without any offers, you can get your money back.
English
Free
Buy separately
We are not currently recruiting new groups for the full-day course.

Weekdays, 9 am - 6 pm

EmploymentUnique
Mentor support
Course materials
Platform features
Enrollment
Pass the admission

Study pace

Study online from 9 am to 6 pm, Monday to Friday. You’ll attend webinars and do practical tasks. Mentors will help by answering your questions and giving feedback. There are group video calls 4 times a week in the afternoon. Because it's intense, you can’t do the full-time course and work at the same time.
9-6 pm, Mon-Fri
Duration
3 months
Cost of tuition
12% of salary for 3 years

Terms

Full-time graduates start paying for their education only after getting a job in tech. You’ll pay 12% of your salary for 36 months. If you don’t find a job, you don’t owe us anything.
Pay after you get a tech job
English
Free
We are not currently recruiting new groups for the full-day course.

In your free time

EmploymentUnique
Mentor support
Course materials
Platform features
Enrollment
Start right after you pay

Study pace

Study at your own pace with the support of our mentors. You choose when and how much to study. Mentors will give feedback and answer your questions. You’ll also chat with classmates and join group video calls. Plus, you get lifelong access to the course.
Study at your own pace
Duration
4 months
Cost of tuition
Fixed price for each course

Terms

If you finish the course and look for a job with us for 16 weeks without any offers, you can get your money back.
Get refunded if no tech job
English
Buy separately

This might be your CV

90%

of Mate grads entered the tech field for the first time

Student's photo

Marta K.

SMM manager

Skills
  • Competitor and trend analysis
  • Development of SMM strategy
  • Creation of content plan
  • Planning and launching paid campaigns (Meta Ads, Google, etc.)
  • Content creation for all relevant social media platforms (Instagram, TikTok, Facebook, LinkedIn)
  • Analysis of content effectiveness (engagement, reach, views, conversions)
  • Basic editing of Reels and other short videos
  • Collaboration with influencers (searching, communication, launching collaborations)
  • Working with UGC content and community
  • Competitor and trend analysis
  • Development of SMM strategy
  • Creation of content plan
  • Planning and launching paid campaigns (Meta Ads, Google, etc.)
  • Content creation for all relevant social media platforms (Instagram, TikTok, Facebook, LinkedIn)
  • Analysis of content effectiveness (engagement, reach, views, conversions)
  • Basic editing of Reels and other short videos
  • Collaboration with influencers (searching, communication, launching collaborations)
  • Working with UGC content and community
Technologies
  • Meta Ads
  • Facebook Audience Insights
  • Figma
  • CapCut
  • Canva
  • Photoshop
  • Google Analytics

90%

of Mate grads entered the tech field for the first time

What's covered

Course roadmap

  • SMM Basics

    4 topics

    Master the fundamentals of SMM to understand the key principles behind social media success. Learn how to create engaging content and set up effective strategies to grow your brand.

    Try now

    Topics

    • Introduction to SMM
    • Who Is an SMM Specialist?
    • The Most Popular Social Media Platforms Overview
    • Summary
  • Competitor and Audience Analysis. Creating an Ecosystem

    4 topics

    Understand who your competitors are and who your audience is. Build a powerful social media ecosystem for your brand using analytics to maximize effectiveness.

    Topics

    • Social media platforms ecosystem
    • Competitor analysis
    • Defining and segmenting the target audience
    • Organic Reach Sources
  • SMM strategy

    Start thinking strategically: learn how to develop a social media plan that delivers real results. Understand the key steps to build a strategy that works.

  • Content Planning and Content Management

    Learn how to plan and manage content that not only grabs attention but also drives business goals. Developing effective content strategies and implementing them successfully is key to achieving success.

  • Team Collaboration

    Master effective teamwork for executing successful SMM campaigns. Learn how to delegate tasks, manage resources, and collaborate effectively to achieve maximum results in content creation and promotion.

  • Advertising and Promotion

    Learn the art of advertising that sells! Master all the promotion tools on social media to create campaigns that drive clicks and boost sales.

  • Influencer marketing

    Learn how to build effective campaigns with key opinion leaders. Discover how to strategically select partners and leverage their audience to drive brand objectives.

8

Topics

2

Projects

What else is included?

  • Al quizzes
  • Q&A sessions
  • Task solutions
  • Tech checks
  • Personalised guidance
  • Career tips

From zero to hired

What’s your path to becoming a SMM manager?

1

Start with no tech experience

Master the skills you need to land the job, with our guidance.

2

Build your portfolio

Work on real-world projects and get mentor feedback along the way.

3

Ace your interviews

Polish your resume, practice interviews, and show up prepared.

4

Get career coaching

Our team will guide you through every step of the hiring process.

5

Land your job in tech

Start your new job as a SMM manager.

Here’s to kicking off your career in tech!

Book a call

Do I need a technical background? When can I start?

  • We'll answer all your questions
  • Help you choose the right course
  • Provide exclusive offers
Phone

Skill level after the course

Mate graduates ace technical interviews

Tech Check: Junior UX/UI Designer | Вʼячеслав Дрофа (OTOY) & Mate academy
Tech check: Junior Frontend Developer | Infopulse & Mate academy
Tech check: Junior Frontend Developer | Intellias & Mate academy
Tech check: Junior UX/UI Designer | Universe & Mate academy
Tech check: Junior UI/UX Designer | Headway & Mate academy
Tech check: Java Junior Developer | MEGOGO & Mate academy
Tech check: Junior Java Developer | Sigma Software & Mate academy
Tech check: Junior Python Developer | N-iX & Mate academy
Tech check: Junior Python Developer | Brainstack_ & Mate academy
Tech check: Junior QA Engineer | Jooble & Mate academy
Tech check: Junior QA Engineer | Diia & Mate academy
Tech check: Junior Recruiter | Innovecs & Mate academy

Top companies hire our graduates

If you finish the course and job-hunt with us for 16 weeks without any offers, you can get your money back.

Get a consultation
Background image with man smiling
  • PDFfiller
  • SoftServe
  • Levi9
  • 3shape
  • Global Logic
  • Luxoft
  • Epam
  • Eleks
  • Appflame
  • Ciklum
  • Doc
  • Nix Solutions
  • PDFfiller
  • SoftServe
  • Levi9
  • 3shape
  • Global Logic
  • Luxoft
  • Epam
  • Eleks
  • Appflame
  • Ciklum
  • Doc
  • Nix Solutions
  • PDFfiller
  • SoftServe
  • Levi9
  • Google
  • Microsoft
  • Amazon
  • Genesis
  • Wix.com
  • Preply
  • N-iX
  • SIGMA SOFTWARE
  • Svitla Systems
  • Star
  • DataArt
  • Intellias
  • Google
  • Microsoft
  • Amazon
  • Genesis
  • Wix.com
  • Preply
  • N-iX
  • SIGMA SOFTWARE
  • Svitla Systems
  • Star
  • DataArt
  • Intellias
  • Google
  • Microsoft
  • Amazon
  • Google
  • Microsoft
  • Amazon
  • Genesis
  • Wix.com
  • Preply
  • N-iX
  • SIGMA SOFTWARE
  • Svitla Systems
  • Star
  • DataArt
  • Intellias
  • PDFfiller
  • SoftServe
  • Levi9
  • 3shape
  • Global Logic
  • Luxoft
  • Epam
  • Eleks
  • Appflame
  • Ciklum
  • Doc
  • Nix Solutions
  • Google
  • Microsoft
  • Amazon
  • Genesis
  • Wix.com
  • Preply
  • N-iX
  • SIGMA SOFTWARE
  • Svitla Systems
  • Star
  • DataArt
  • Intellias
  • PDFfiller
  • SoftServe
  • Levi9
  • 3shape
  • Global Logic
  • Luxoft
  • Epam
  • Eleks
  • Appflame
  • Ciklum
  • Doc
  • Nix Solutions
  • Google
  • Microsoft
  • Amazon

4,500+

employed grads

700+

companies hired our graduates

1122

mates hired in 2024

4,500+

employed grads

700+

companies hired our graduates

1122

mates hired in 2024

Who will guide you?

Hugging male emoji
If you ever feel like giving up — lean on us

Coaches

Career-ready skills training
Team member photo

Mentors

Provide clear, actionable feedback
Team member photo

English Teachers

Perfect your English
Team member photo

Education coordinators

Track your progress
Team member photo

Employment coordinators

Get you hired
Team member photo
You
  • Team member photo

    Coaches

    Career-ready skills training

  • Team member photo

    Mentors

    Provide clear, actionable feedback

  • Team member photo

    English Teachers

    Perfect your English

  • Team member photo

    Education coordinators

    Track your progress

  • Team member photo

    Employment coordinators

    Get you hired

Don’t just take our word for it

Mate academy is trusted and loved by thousands

Enroll now

Mate academy is a great team of professionals from various IT fields and specialties. I recommend their courses to everyone who is ready and eager to learn a lot of new things, practice constantly, and believe that this will definitely bring results. Thanks to Mate academy's courses and support, I received my first offer in IT from a product-based IT company.

Kostya Gorlov

I took a course at Mate academy. I liked that everything was very well organized. The learning platform is just fantastic—videos, lots of practical tasks, useful chats, a job vacancy section, technical checks, and motivational competitions. There was excellent preparation for employment. And I especially liked the support from the team and the friendly atmosphere.

Anastasia Sukhanova

Definitely the best courses, after which you will find a job in IT 99.9% of the time. What's required from you is desire, persistence, and hard work, and everything else will be taught to you at MATE! I've tested it on myself).

Bogdan Yaremchuk

Don't hesitate to go to Mate academy or not—if you are ready to change your life for the better, then you should definitely come here. All the people who work here will definitely help you in any situation. The training is conducted in an interesting format (80% practice), which requires dedicating enough time to it. But I can definitely say—it's worth it!!!

Vlad Shulzhenko

I would even say the only ones worth completing. I finished several others before them, they gave only 2% of the knowledge compared to everything I learned at Mate. Today I received my first IT offer, and it wouldn't have happened without Mate. If you're in doubt, just go through the free first level, and you'll understand the quality and convenience of information delivery yourself.

Halyna Petrova

Book a call

Let's get in touch

  • We'll answer all your questions
  • Help you choose the right course
  • Provide exclusive offers
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Faq

Have some more questions? We have the answers.

  • How do full-time and flexible formats differ?

    In the full-time schedule, you study online from 9 AM to 6 PM, Monday to Friday. You’ll attend webinars, do practical tasks, and get help from mentors. There are group video calls four times a week in the afternoon. This intense schedule is not good if you want to work at the same time.

    The flexible schedule lets you learn at your own pace. You decide when and how many hours to study. Mentors are available to help you, and you can chat and join video calls with classmates. Plus, you get lifetime access to the course, so you can learn whenever you want.

  • Can I fit studying at Mate with other activities?

    In the flexible format, you can balance your studies with work or school. You set your own pace and receive support from our mentors throughout the course.

    In the full-time format, it’s hard to combine studies with work or school due to its intensity. You’ll need to fully commit, studying from 9 am to 6 pm, Monday to Friday.

  • Will I get a certificate upon completion?

    Sure! After finishing our course, you'll get a certificate. More than 4,500 of our graduates use it to show their skills on LinkedIn and other social media. But our main focus is helping you find a job, and we'll do everything we can to support you in that.

  • How do I choose a profession?

    If you’re not sure which profession is right for you, book a free consultation. Our manager will help you figure out the best options based on your skills and interests.

    Get a consultation
  • Do I need math or tech background to enroll?

    No, you don’t need math or a technical background to enroll. In fact, 9 out of 10 Mate students come from non-technical backgrounds. Our job is to teach you the skills you need and help you land a job in tech.

  • How do I enroll?

    To enroll in the full-time course, start by filling out an application and taking a short logic test with 15 questions. If your English level is below Pre-intermediate, we'll ask you to make a short video about yourself. Once we check that your English is good enough for learning, you can move on with your enrollment and set up an interview with our manager.

    For the flexible course, just send an application. Our manager will reach out to explain the course details and help you pick the best option. You’ll get access to the course right after you pay.

  • Are there any age limits for this course?

    You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if you’re at least 15 years old.

    The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.

  • How are you so sure that l'll find a job?

    For over 10 years, we’ve been helping people kickstart their tech careers — and we’ve gotten pretty good at it.

    Our courses are built around what companies actually want, with tons of hands-on practice to get you job-ready. And you’re never on your own — we’ll guide you every step of the way, from polishing your resume to nailing your interviews.

    The best part? 80% of our grads land a tech job just a few months after finishing the course.

  • How does money-back guarantee work?

    For full-time graduates, you only start paying for your education after finding a tech job. The payment is 12% of your net salary for 36 months. If you don’t get a job, you pay nothing.

    If you finish the flexible course, actively search for a job with our support for 16 weeks, and don't receive any offers, you can get a full refund.

  • What's the schedule on full-time?

    The full-time schedule combines theory lessons, practice, and Q&A sessions:

    9:00 AM - 10:00 AM — Algorithms 10:00 AM - 11:30 AM — Theory 11:30 AM - 12:30 PM — Break 12:30 PM - 2:00 PM — Practice 2:00 PM - 2:30 PM — Q&A session 2:30 PM - 5:00 PM — Practice 5:00 PM - 6:00 PM — Q&A session

  • What jobs can I get after finishing the course?

    Graduates of the SMM course most often get hired for positions such as SMM Manager, Content Manager, Targeting Specialist, or Influencer Marketing Specialist.

Get a consultation