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A digital marketer uses digital channels to attract an audience and promote brands, goods, and services. It uses various strategies, social media, search engine marketing, content marketing, and other tools to achieve the goal of the company or business.
Study with our support, but per your own schedule — whenever you find the time.
Relevant background isn't a prerequisite here. Stay adamant, and you'll break into tech in no time!
We have a single goal: to get you employed. That's why 80% of the course is devoted to practice.
Mentors support you in learning new topics, review assignments, point out mistakes and suggest ways to correct them.
Your peers will go on to work for many international companies. They'll be the foundation of your global industry network.
2-4 lessons per week where you'll practice speaking, acquire tech vocabulary and improve grammar.
Courier
Barista
Mechanic
Our course program covers everything the employers expect from junior Digital marketers
If you complete the course, search for a job with us for 16 weeks and receive no offers, you have the right to a full refund!
Our platform comes with an up-to-date database of local and global vacancies. You can use it to submit applications and track your progress.
Practice makes perfect, so we conduct regular mock interviews to prime you for the real deal. You will leave a great impression.
We help you get your foot in the door: create resumes, cover letters and professional social media profiles that appeal to recruiters.
Mate's coordinators help you evaluate job offers and build salary expectations per current market circumstances.
When employers are looking for junior positions, many reach out to us directly – even before their openings hit the market.
If you complete the course, search for a job with us for 16 weeks and receive no offers, you have the right to a full refund!
Your progress will skyrocket with our career support!
We believe everyone has the right to a world-class education, so they can develop their talents and get a dream job no matter the odds.
Founder of Mate academy, former software developer at Google
9 modules
46 topics
4 months
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Module topics
Marketing Introduction
Offline Marketing vs. Online Marketing
Google Ads Search
Keywords
Your First Media Plan
Growth Opportunities
Course Overview
In this module, you will learn how to research the market to understand the potential benefit of introducing your product to a new market. You will discover answers to questions about market size, gather information about your key competitors, and develop points of differentiation from them. You will learn to describe your potential customer's profile, considering their pain points, and understand how to properly articulate your product or service to speak the same language as the customer.
Module topics
Market Sizing
Value Proposition
Competitors Analysis
Customer Portrait
Points of Differentiation
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Module topics
Google Ads set up
Campaign objectives
Campaign types
Google Ads Campaign structure
How to create an Ad for Google Ads Search
Additional settings of Google Ads Campaigns
Google Search optimization
Google Ads Search
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Module topics
Google Display Campaign Types
Google Display Ads Goals
Google Display Ads Add Targeting
Additional settings
Google Display Ads Optimization
Google Display Ads Analytics
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).
In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.
Module topics
Google Analytics 4 (GA4) Setup
KPIs for Different Channels & Business Types
Looker Studio and Custom Reports
...and over 700 more!
...and get the Digital Marketing Basics module for free
It's up to you: there are no fixed deadlines, nor limits on how many hours a day you can study. See course program for more details.
Both tracks have identical programs and aim: to get you a job. The only two differences lie in schedule and payment form. Full-time courses are free until you get a job in tech. Henceforth, you pay a percentage of your salary, per agreement. The schedule is from 9 am till 6 pm Monday through Friday. Flex courses, on the other hand, offer a fixed price and an instant access to all resources. You study at your own pace with the support of our experts, under the same employment guarantee.
First step is to attend an online interview with our expert, during which we'll discuss your background and expectations. Request a call
By all means! Our 3,000+ graduates use them on LinkedIn and other socials, but... it's just a bonus. We are rather focused on getting you a job in tech.
Flex tracks allow you to study whenever you like to: watch pre-recorded lectures, solve interactive tasks, and submit questions to our mentors. They respond during work hours. The only regular events are group Q&A sessions, taking place 2 to 6 times a week. We hold them in the afternoons or evenings, not to collide with your plans.
9/10 Mate students don't have any experience in tech. But if this doesn't reassure you: our courses cover even the most basic topics, and our team is always ready to provide support!
Yes, you can apply at any age. The employment guarantee works if by the end of the course you are of legal working age in your country.
We educate people of all ages, besides: it doesn't matter in tech. And if you worry studying might be too much of a challenge... there's no substance to it! If you stay engaged, you'll graduate the course and find a job in no time :)
Digital Marketing graduates most often get their first job in the following positions: Digital Marketing Manager, PPC Manager, SEO Specialist, Social Media Manager, Marketing Analyst.
Yes! In case you complete all the required learning modules and do not receive a job offer within 16 weeks of active job search (with our assistance and advice), you are eligible for a full refund.
90% of full-time Mate graduates go on to work in the tech industry. As for flex graduates: everyone who wanted to find a job, succeeded.
Our HR specialists assist you in the process. They help you prepare CVs, cover letters and profiles on professional social networks, find relevant vacancies and prepare for interviews.