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A quiz
We'll guide you to the right track, and you'll complete a quick logic test
Start date: July 5, 2026
Weekdays 9 AM – 6 PM
Digital marketer : free course
Master Digital Marketing, PPC, and Targeting in 3 months and start working in IT with our career support.
Free until employment
Pay a percentage of your first IT salary — we've been getting people hired since 2014.
3 years of career support
A Career Manager supports you at every step until you land the job
Interactive group learning
Dive into IT with a coach and mentors: 8 hours of practice and training a day
For those who want to
Become job-ready fast
Put your energy into learning. You’ll pay once it pays off — after you’ve got the job.
Commit and achieve
Go all in — learn from 9 to 6, Monday to Friday, and build the skills that get you hired.
How to enroll
2
Interview
Let's get to know each other and answer all your questions about the training and its format.
3
Training
Begin your path in IT — with support at every step and confidence in the results.
Your perks in a full-time course
Immersive learning format
Up to 8 hours a day: live interactive sessions with a coach, hands-on assignments, mentor Q&As, and English classes 2–4 times a week.
English courses for three years
Free online lessons with top-notch teachers and native speakers.
Mentor support
Mentors and coordinators help you stay on track and keep up the pace throughout the course.
A strong community
Events, networking, and a community that keeps inspiring you long after graduation.
What if...
I don't know anything about tech?
9 out of 10 Mate students started from scratch. We'll teach you everything you need - all that matters is your desire and time!
My English is not great?
Don't worry if your English isn't perfect yet. With our English course, you'll start from the basics and confidently reach Intermediate and beyond.
I won't pass the selection test?
You can take it once more! But crucially – don't forget that your true abilities will kick in during your studies.
How the program works
From zero to a job in IT
Learn through practice
Watch video lessons, build new skills, and reinforce them with hands-on tasks.
Get mentor support
Mentors are there to answer questions and help you tackle the tough parts.
Grow with the community
Join group calls, discuss ideas, and learn alongside like-minded peers.
Build your portfolio
Create real projects that showcase your skills and strengthen your portfolio.
Start your IT career
Land your first offer and launch with confidence — we'll be with you at every step.
What's covered
Course roadmap
Get Started
4 topics
Learn how studying at Mate academy is organized: how the platform works, how interaction with mentors is structured, what the program includes, and get tips on how to study effectively and manage your time.
Topics
- How Education Process Works
- How the Platform Works
- How to Study Effectively
- How Employment Process Works
Digital Marketing Basics
7 topics
This marks the beginning of your journey into digital marketing. Throughout this course, you will acquire foundational knowledge about marketing and its objectives. You'll become familiar with both offline and online marketing channels and sources, gaining insights into their respective advantages and disadvantages
Topics
- Marketing Introduction
- Offline Marketing vs. Online Marketing
- Google Ads Search
- Keywords
- Your First Media Plan
- Growth Opportunities
- Course Overview
GenAI Essentials
6 topics
Learn how to use GenAI responsibly and effectively.
Topics
- How GenAI Works
- Limitations of GenAI
- Prompting
- Responsible Use
- GenAI for Learning and Work
- How to Keep Up With AI
Marketing Strategy and Market Research
6 topics
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Introduction to Marketing Strategy
- Market Sizing
- Competitors Analysis
- Customer Portrait
- Formulating objectives, selecting marketing tools and channels
- Building and Measuring Marketing Success
Marketing Strategy and Market Research (FT)
6 topics
Let's start with the basics — a marketing strategy: what it is, how to create one, plan a marketing budget, and choose the right tools and channels to promote your business. Then, we'll take the first step — market research. You'll learn to understand the potential benefits of introducing your product to a new market and discover answers to questions about market size, gain insights into your key competitors, and establish points of differentiation from them. Additionally, you'll learn how to describe the profile of a potential customer, considering their "pain points," and understand how to properly describe your product or service to "speak the same language" as your customers.
Topics
- Introduction to Marketing Strategy
- Market Sizing
- Competitors Analysis
- Customer Portrait
- Formulating objectives, selecting marketing tools and channels
- Building and Measuring Marketing Success
Search Advertising in Google Ads
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Google Ads Set Up
- Campaign Structure
- Campaign Objectives
- Conversions
- Campaign Types
- Creating an Ad
- Additional Settings of Google Ads Campaigns
- Google Search Optimization
Search Advertising in Google Ads (FT)
8 topics
The main goal of marketing is sales. In this module, you will be introduced to a tool that delivers the fastest results for achieving this goal. You will delve deeper into Google Ads and its capabilities. You will set up your first advertising campaign, selecting relevant goals and types. You will learn to understand how different campaign types impact goal achievement. You will create your first search ad and learn how to optimize advertising campaigns for search.
Topics
- Google Ads Set Up
- Campaign Structure
- Campaign Objectives
- Conversions
- Campaign Types
- Creating an Ad
- Additional Settings of Google Ads Campaigns
- Google Search Optimization
Google Display Network
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Campaign Creation
- Targeting
- Ads Creation
- Google Display Ads Optimization
Google Display Network (FT)
4 topics
In this module, we take a detailed look at another important marketing tool - the Google Display Network (GDN) and YouTube. You will gain an understanding of how the GDN works and how to effectively utilize it, set up your first advertising campaign on the GDN, learn how to target and optimize GDN ads, get acquainted with an additional GDN settings. Additionally, we will examine how to analyze the effectiveness of advertising campaigns and make informed decisions for further development based on their performance.
Topics
- Campaign Creation
- Targeting
- Ads Creation
- Google Display Ads Optimization
Meta Ads (Facebook, Instagram)
7 topics
In this module, you will be introduced to another advertising tool - Meta Ads. We will delve into the principles of targeted advertising on social media using case studies from Facebook and Instagram, and analyze the relevant algorithms that need to be considered. You will create and configure your Meta advertising account, test basic optimization types, and develop advertising campaigns and ads.
Topics
- Meta Ads Overview
- Meta Ads Setup
- Meta Audience Types
- Campaign Objectives
- How to create Meta Ad Campaign
- Creatives. Ad formats
- Optimization of Advertising Campaigns
Communication and Stress Management
7 topics
This module is designed to enhance your communication skills and overall soft skills. You’ll learn how to communicate effectively, feel confident during job interviews and public speaking, master techniques to manage stress, and much more. The best part? The module includes 28 practical tasks that will significantly boost your skills and help you see noticeable progress.
Topics
- Introduction to Communication & Stress Management
- Confidence Building and Stress Management
- Diction, Filler Words Reduction, and Body Language
- Public Speaking
- Job Interview
- Written Communication
- Social Media Communication Skills Development
Search engine optimization
7 topics
In this module, we will discuss the importance of SEO in Digital Marketing and its capabilities. We will focus on page ranking, creating clusters for search queries, building links, and differentiating promotion methods. You will learn to conduct website audits, understand semantics, internal and external optimization, grasp the principles of search engine operations and Google penalties, as well as master tools for tracking results (such as familiar Google Analytics, Google Search Console, etc.).
Topics
- Introduction to SEO
- Working with Keywords
- On-Page Optimization
- Working with Content
- Link Building
- Competitor Analysis
- What's Next?
Brand Growth and Customer Loyalty
5 topics
In this module, we will get acquainted with and learn how to use various Brand Awareness channels, including PR, SMM, Content Marketing, Influence Marketing, and Event Marketing. We will learn to search for and analyze media resources, create effective content plans, and select relevant tools that are suitable for your business. We will explore the possibilities of Outbound Lead Generation, learn to create and analyze the effectiveness of cold emails, examine communication strategies through LinkedIn, and understand where to appropriately use ABM (Account-Based Marketing). Additionally, we will learn to create and automate effective email campaigns, loyalty programs, and referral programs.
Topics
- Brand Awareness Channels
- Outbound Lead Generation
- Customer Activation
- Customer Loyalty and Referral Programs
- Portfolio Project
Team Project
7 topics
In 4 weeks, you will create a product from scratch in teams with colleagues from other areas, following Scrum methodology, and present the results to your mates. In the end, you will have another project to add to your resume and gain invaluable real-world experience.
Topics
- Week 0: Team Project. Intro
- Week 1: Jira Environment
- Week 2: Status Check
- Week 3: Estimates
- Week 4: How to Demo Your Work
- Final Week: Retrospective
- Team Project for Employment
Digital Marketing Analytics
8 topics
In this module, you will learn how to conduct analysis effectively to evaluate the performance of digital marketing and adjust strategies accordingly. We will explore key tools and services for analytics, familiarize ourselves with Google Analytics, and make basic configurations. Additionally, we will examine the interface of essential reports and discuss custom reports. By the end of the module, you will understand how to select and implement key analytics tools and services for your business, as well as how to formulate primary reports.
Topics
- DM Analytics Overview
- Metrics of Effectiveness
- Paid Advertising Analytics
- Web Analytics
- Social Media Analytics
- Email Marketing Analytics
- CRM Analytics
- Reporting and Analysis
Employment
9 topics
Ready to enter the tech market? Well... we'll get you ready — with a great resume, cover letter, a LinkedIn profile and mock interviews. Recruiters are in for a true discovery!
Topics
- Employment Roadmap
- Preparing Your Resume
- Interview Preparation
- Cover Letter Preparation
- Google, LinkedIn, DOU, Djinni
- How to Find and Apply for Vacancies
- Job Search Tips: Talking to Recruiters
- Work details FAQ
- MilTech
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Topics
1
Project
This might be your CV
Marta K.
Digital marketer
Skills
- Conduct market research to understand target audiences
- Develop and manage Google Ads campaigns
- Utilize Google Display Network (GDN) and YouTube
- Create and optimize Meta Ads for social media marketing
- Implement SEO strategies and perform audits
- Execute integrated marketing strategies
- Analyze marketing performance using Google Analytics
- Knowledgeable with email campaigns and loyalty programs
Technologies
90%
of Mate grads entered the tech field for the first time
Mate educators
Learn from the industry leaders
Roman Slavka
Head of Marketing at Choice
Marketing expert with 10 years of experience. Led go-to-market for 3+ products.
Dmytro Mironov
SEO Team Lead at Poster
10+ years in SEO and web analytics. Builds end-to-end analytics systems from scratch.
Tetiana Skachko
Former Head of SEO at Tritonika
Over 10 years implementing SEO and content strategies.
Svitlana Kravchenko
Senior Marketing Specialist at GlobalLogic
Runs email programs reaching thousands of users. 7+ years growing businesses and building marketing campaigns.
Taras Hoivaniuk
Growth Marketing Manager at Roosh
Have been setting up marketing so customers find the business for 8+ years. Expert in Meta Ads and hypothesis testing.
Nadiia Vytushko
Middle PPC Manager at iProspect
Specialist in Google, Meta, and LinkedIn across US and EU markets. Enjoys mentoring teams and training marketers.
Get in touch
Let's get in touch
- We'll answer all your questions
- Help you choose the right course
- Get you in on our best deals
Faq
Got questions? We’ve got answers
How to start learning at Mate academy?
For the full-time course, just send in your application and take the entrance test — a design quiz for UI/UX or a logic test for other tracks. After that, you can book a quick interview with our manager. We’ll chat about your experience, your interest in tech, and whether this format works for you. There’ll also be a few English questions, and, of course, we’ll answer anything you’re curious about.
For the flexible course, it’s even simpler: submit your application, and we’ll reach out to you. On the call, we’ll walk you through all the details and help you choose the right track. Once you make the payment, you’re good to go and can start learning right away!
Do I need math or tech background to enroll?
No, you don’t need math or a technical background to enroll. In fact, 9 out of 10 Mate students come from non-technical backgrounds. Our job is to teach you the skills you need and help you land a job in tech.
Are there any age limits for this course?
You can apply for the full-time course starting at age 16 with your parents' permission. For the flexible course, you can begin if you’re at least 15 years old.
The employment guarantee applies if you reach the legal working age in your country by the time you finish the course.
How do I choose a career path?
Will I get a certificate after the course?
Yes, of course! Over 5000 Mate graduates are already using their certificates to showcase their skills on LinkedIn and other social media.
How are you so sure that l'll find a job?
For over 10 years, we’ve been helping people kickstart their tech careers — and we’ve gotten pretty good at it.
Our courses are built around what companies actually want, with tons of hands-on practice to get you job-ready. And you’re never on your own — we’ll guide you every step of the way, from polishing your resume to nailing your interviews.
The best part? 80% of our grads land a tech job just a few months after finishing the course.
How does money-back guarantee work?
For full-time graduates, you only start paying for your education after finding a tech job. The payment is 12% of your net salary for 36 months. If you don’t get a job, you pay nothing.
If you finish the flexible course, actively search for a job with our support for 16 weeks, and don't receive any offers, you can get a full refund.
Can I combine full-time studies with work or university?
The honest answer — better not. Classes run on weekdays from 10 AM to 6 PM, and daily focus and attendance are key to success. Balancing it with work usually leads to burnout and missed lessons.
Our advice:
– If you’re currently working, choose the next available group when you can fully commit.
– Or consider our flexible learning format instead
